Arc 'Teryx Opens Its First Flagship Store In London

The opening of the Arc'teryx European flagship store marks that the outdoor brand, which was originally rooted in the North American market, has officially launched its "horn" to Europe.

Canada's famous outdoor brand

It announced that its first flagship flagship store in London will open in August this year, with an area of 372 square meters, located at 211-214 Piccadilly street, bustling commercial street, London.

This is also the brand.

The first brand store opened.

"London's outdoor enthusiasts have the tradition of dealing with the challenges of bad weather. At the same time, it is also a fashion and design center, Arc'teryx.

It can blend well with the environment here.

Our new store will continue to uphold the tradition of Arc'teryx, passing our design, technology and performance to consumers through our products, technology and people.

"The expansion area of our retail business is focused on urban areas, where a large number of core outdoor consumers and urban consumers are gathered."

Adam David Ketcheson, the senior director and vice president of Arc'teryx marketing and B2C, do the above presentation.

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Stance will provide NBA players with a wealth of styles of stockings, including black or white basic items, and custom colors for team hue.

In special occasions such as Christmas or All-Star weekend, Stance will also issue limited edition socks.

In addition, Stance also plans to launch the legendary star Memorial, including "big bird" Larry Byrd, Welter Chamberlain and "answer" Alan Everson and other theme ball socks.

This not only meets the needs of the stars to manifest their individuality, but also is an effective way to attract money.

The US professional basketball league (NBA) has just signed a multi-year cooperation agreement with Stance, a hosiery brand.

This is the NBA first empowerment of the socks brand brand of LOGO appeared in the competition socks wear.

That is to say, starting next August, fans will see athletes wearing Stance's LOGO socks on the court.

Neither NBA nor Stance disclosed the specific amount involved in the cooperation.

Analysts predict that as an official partner of NBA, Stance's global sales next year are expected to reach US $5 billion 600 million.

In the past 15 years, NBA athletes wear NBA official LOGO socks on the court.

Lisa Piken Koper, vice president of NBA, revealed that in recent years, For Bare Feet has gained more than three digit growth after its cooperation with NBA.

However, the LOGO of the sock itself is not allowed.

With the gradual opening of NBA to the Jersey ads, as the accessories of the ball socks have become advertisers competing for the object.

Piken Koper said, "this is the direction of our future development."

Stance has signed Miami hot Dewayne Wade, Andre Drummond of Detroit piston, Clay Thompson of Jinzhou warrior and Chandler Parsons's four star of Dallas maverick as spokesperson.

In addition to the American basketball, Stance also has a partnership with the MLB.

In early April, Stance replaced the For Bare Feet company as a sock supplier for MLB, and launched eight sports clubs including New York Yankee, Boston Red Sox and Losangeles dodge.

In 2007, Nike pioneered the "elite" series of professional sports socks.

The Stance, founded in 2010, attracted many young consumers with a more fashionable design. The sports socks priced at $15-25 became a favorite item among young people.

Stance's investors include singer Jay Z and movie star Willl Smith.

In the past five years, the annual sales growth of Stance exceeded 100%.

At present, the size of the Hosiery Market in the United States is around 1 billion 800 million dollars.

Consumer demand for professional sports socks is still growing. From September 2013 to August 2014, the sales of socks increased by 2% over the clothing category.

John Wilson, founder and President of the Stance socks industry, believes that NBA is an excellent partner because it not only represents the top competitive level and sportsmanship, but also reflects the lifestyle and culture of young people.

"NBA is not only basketball, but when people talk about NBA, they also think of music, fashion and art, which is a unique cultural characteristic of NBA."