• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Red Dragonfly Single Brand Multi Product Layout Market Steadily Developing To Seize The Opportunity

    2015/5/5 15:59:00 42

    Red DragonflyLeather Shoes MarketLeather ShoesShoes IndustryWomen'S ShoesMen'S ShoesChildren'S Shoes.

    Red Dragonfly shoe deep tillage "fine retail" comprehensive layout steady development

    In recent years, with the continuous influx of foreign brands, Chinese footwear enterprises are entering a cruel test period.

    With the continuous changes of market environment, people's consumption demand has risen with the continuous improvement of consumption level.

    The strong offensive of big brands abroad and so on, all of these are for the domestic market.

    footwear

    The brand has put forward higher requirements.

    Under the double-layer attack of domestic and international, the domestic shoe industry brand is facing the survival crisis, and the industry's big shuffle is inevitable.

    But where there is pressure, there will be momentum, pressure will change, and change will develop.

     

    In the face of the changing and highly competitive market, how to layout and seek steady development and create a more comprehensive strength has become the biggest problem facing domestic brands. At this time, the famous domestic brand red dragonfly shoe industry is also at the crossroads of development.

    Strengthen terminal marketing

    Ability is still the most powerful means for shoe enterprises. Expanding the emerging market, enriching and refining product lines will make the development momentum more robust. For this reason, red dragonfly put forward the development path of "strong terminal, fine retail and wide layout", and achieve more comprehensive and comprehensive development through meticulous management measures.

    According to the Euromonitor report, according to the statistics of retail sales in 2013, red dragonfly

    Leather shoes Market

    The occupancy rate is 1.4%, ranking third in all leather shoes enterprises, second only to BELLE international and Daphne international.

    Compared with the main brands such as BELLE, the development base of red dragonfly has been in the two or three line cities, and its brand culture attribute and store network coverage occupy the leading edge.

    In the early stage of rapid development, the Red Dragonfly adopted a channel mode combining direct and franchising, effectively integrating its own and franchisee resources, and realizing the rapid expansion of business scale.

    At present, the Red Dragonfly sales network covers all provinces, municipalities and autonomous regions, and occupies the leading market position in East China, Southern China and southwest. As of December 31, 2014, red dragonfly's marketing network terminals reached 4321, of which 502 were direct stores.

    With the advent of the adjustment period of the footwear market, Red Dragonfly will pform the "expansion" mode into "deep tillage" mode, mainly to increase the proportion of high quality direct store stores, increase the large area and high quality comprehensive flagship store, select some small and low type franchise merchants, enhance the brand radiation intensity, increase sales input, and pull the red dragonfly to the comprehensive quality leather products manufacturer with high quality and cost-effective.

    Women's Shoes

    Men's shoes include leather goods and children's shoes.

      

     

    In 2010, red dragonfly purchased children's products of red dragonfly and extended to children's products business. Its Red Dragonfly shoes and so on began to get good market sales. This is only the first step in the emerging market of Red Dragonfly layout. In the future, Red Dragonfly will continue to promote the single brand and multi category product pattern, and form a stronger capital that can withstand market turbulence and get out of the new step of steady development.

    Under the new normal situation, under the changeable market situation, the Red Dragonfly single brand, multi category product layout just caters to the market development demand, this pattern has become the key to its success.

    • Related reading

    Downstream Demand Of Textile And Clothing

    Market quotation
    |
    2015/5/4 21:52:00
    36

    The Concept Of "Gao Ding" Is Pushed To The Forefront Of The Clothing Industry.

    Market quotation
    |
    2015/5/3 18:27:00
    87

    Us And Semir Compete For Mobile Business

    Market quotation
    |
    2015/5/3 11:43:00
    67

    Luxury Goods Are Not New.

    Market quotation
    |
    2015/5/2 17:19:00
    44

    Many Luxury Brands Begin To Expand Their Business

    Market quotation
    |
    2015/5/1 20:43:00
    27
    Read the next article

    Happy Mickey Outing In Spring, Children Need A Pair Of Healthy Shoes.

    Happy Mickey develops sports shoes and casual shoes suitable for children's early summer outing. With super lightweight material and simple design, children can hardly feel the weight of their shoes when they wear their feet.

    主站蜘蛛池模板: 日本中文字幕网| 福利视频第一区| 妞干网在线免费观看| 亚洲欧美成人一区二区在线电影 | 国产jizz在线观看| 日本55丰满熟妇厨房伦| 十二以下岁女子毛片免费| 日本三级香港三级人妇99视 | 成人午夜视频免费| 亚洲熟妇无码乱子av电影| 黄色三级电影网址| 巨胸动漫美女被爆羞羞视频| 亚洲欧美国产va在线播放| 高雅人妻被迫沦为玩物| 好男人视频网站| 久久久无码精品亚洲日韩按摩| 白洁和邻居几个老头| 国产最爽的乱淫视频国语对| 中国大白屁股ass| 欧美日韩亚洲成色二本道三区 | 欲乱美女诗涵番外5| 午夜在线播放免费高清观看| 888亚洲欧美国产VA在线播放| 日韩一区二区三| 亚色九九九全国免费视频| 国产精品va一级二级三级| 妖精的尾巴ova| 久久久久国色AV免费观看性色| 波多野结衣在线影院| 国产吃奶摸下激烈视频无遮挡| jizz免费在线影视观看网站| 日本19禁啪啪无遮挡免费动图| 亚洲av无码片在线观看| 精品人妻av无码一区二区三区| 国产午夜在线观看视频播放| 14又嫩又紧水又多| 在车里被撞了八次高c| 久久久久夜夜夜精品国产| 欧美一级黄视频| 动漫美女被免费漫画| 色妞色视频一区二区三区四区 |