Brand And Internet + Become The Key Words Of Sports Brand Industry.

As a dedicated swimsuit brand, Liu Ruijin pointed out that although swimwear is a consumer product, but not a necessity, so the brand awareness of consumers is not strong enough. This is precisely the breakthrough for next phase of Zhou Ke holdings.

The thirty-third annual Fujian summit of China sporting goods industry was held at the Straits International Convention and Exhibition Centre.

The sporting goods industry elite from Shuhua, inte sports, XTEP (China) and China Zhou Ke holdings gathered together to discuss the golden ten years development opportunities.

During the dinner, brand and "Internet +" become the key words.

It is understood that in 2014, the added value of China's sporting goods industry reached 241 billion 800 million yuan, an increase of 15.89% over the same period last year.

This is the first time that the industry has achieved two digit growth since 2011.

Industry experts believe that starting from 2015, with the upgrading of the national fitness consumption, China's sporting goods industry will usher in another "golden ten years".

In the face of this opportunity, how should Fujian's sporting goods industry grasp and break through?

"Now that we are in the Internet age, we can no longer regard ourselves as cold sports equipment salesmen, but we should be a user health campaign expert to provide solutions for them."

Wu Yan, vice president of Limited by Share Ltd, said that to meet the golden ten years in the future, sporting goods companies should be more close to users and stay with users. "Whoever masters the users is the winner of life."

At the same time, Wu Yan also admitted that in the face of the changeable Internet plus era and big data era, Shuhua is still just a pupil. The competition of future enterprises is no longer a competition among products, but an industrial chain and an industrial ecological environment.

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Therefore, not only Shu Hua, Fujian's sporting goods enterprises should make greater efforts.

Chairman of Chau Ke Holding Co., Ltd.

I deeply agree with this.

"In 2008, the sports industry in Fujian was in a glorious period. In the post Olympic era, many products attached great importance to scientific and technological innovation," Internet + ", and returned to the essence of sports.

Liu Ruijin said that in the future, Zhou Ke holdings will be more integrated into technological innovation and "Internet +" thinking, so as to create a professional brand swimsuit image.

As for how to grasp the opportunity of "golden ten years", Zhou Wengui, chairman of Intel sports (Southern) Co., Ltd. and President of Fujian provincial chain store association, are "channel" and "professional".

He believes that at present, there are 8 leading enterprises in the sporting goods industry in Fujian Province, that is, the eight major diamond companies. But with the baptism of the market, there may be "three diamond Kong" in the next few years.

"If the product is done well, it will hit the ceiling. The future sporting goods must make a brand, so that consumers have a sense of belonging."

Ye Qi, executive vice president of XTEP (China) Co., Ltd. believes that in addition to making the product well, Fujian sporting goods should also be a brand.

He believes that the brand is a way of life, a card attached to the forehead, "if the brand value can not resonate with consumers, it can not be followed."

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It is reported that Lin Dan signed a huge contract worth 100 million yuan with Yonex at the beginning of this year, and the contract period exceeded the Tokyo 2020 Olympic Games.

According to the online rumor, Chinese coach Li Yongbo said: "according to the results of negotiations between both sides, Lin Dan must wear Lining's clothing, racket and sneakers on behalf of the national team training and competition, which can be Yonex, but can not reveal the logo."

Li Yongbo thanked the Li Ning Co for giving enough tolerance to the national team and Lin Dan during the negotiations.

"In particular, I would like to thank Mr. Lining, who is also an excellent athlete who understands that Lin Dan has achieved today's results and hopes to maximize his personal interests."

And Guo Ping win fans numbness, Guo Yu's success in yesterday's SUDI man Cup did not cause much more attention. Instead, it was an article on the Internet that Lining asked Lin Dan: "Yonex's trademark must be covered up in the sutman Cup".

The article said: Although Lin Dan became a spokesman for Yonex after "solo", the Li Ning Co, the sponsor of the national badminton team, demanded that all Yonex trademarks on Yonex must be blocked.

Before the start of the competition yesterday, the Chinese team entered the group. Lin Dan and his teammates wore Lining long sleeved sportswear. When Lin Dan came in again to compete in the men's singles competition, although he changed into short sleeved sportswear, it was still Lining card.

But careful people can see that Lin Dan's sneakers, ball bags and racquets have been replaced by Yonex.

And after the game, Lin Dan interviewed in the mixed interview area, his sportswear also changed to Yonex, and very eye-catching.

This is the first time since last year, when Lin Dan signed a Japanese brand, he used the brand different from his teammates in the world's top competitions for the first time.

That is to say, the Chinese team, apart from Lin Dan, used the equipment of Lining, including jerseys, sneakers, racket and ball bags, while Lin Dan used the equipment of personal sponsors.

Before the current suddman cup, the head of Yonex China said Lin Dan would fly solo in the sudman cup and use his brand in the competition.