How To Run Garment Enterprises And Implement O2O?

1, YOUNGOR announced the fixed increase plan, skillfully using the "O2O" to layout the big health industry; YOUNGOR will upgrade the marketing platform, and promote the O2O full channel operation and development strategy.

The company will set up a large membership system, with YOUNGOR members as its core, and build a multi platform member interactive support system based on the online track and business contacts of different members of the members, and respond flexibly to the changing marketing needs in the Internet era.

In order to implement the pformation and upgrading of O2O business mode, the company put forward the "4 1000" strategic development plan, that is, the development of 10 million active sales members with annual consumption volume of more than 1000 yuan, and 1000 sales platforms with annual sales of over 10 million yuan, so as to achieve effective promotion of business regulation, profitability and brand value.

2, UNIQLO: store mode (the core is line to line diversion); store mode refers to the store as the core of O2O, emphasizing O2O as the instrumental value of offline store services. O2O is mainly used to guide offline stores and improve the sales volume of offline stores.

For example, online distribution of coupons can be used offline to increase sales of stores. Online releases of new trailers and related collocation will attract users to try on and stimulate customers' desire to buy, collect user data and make precise marketing, and help users quickly locate stores and conduct diversion for offline stores through location function.

3, fashion fashion: private custom mode; the mode of private customization is to build up long-term contacts and seamless communication between brands and consumers with the help of O2O tools (third party O2O platform, own APP, etc.), making full use of the convenience advantages of mobile APP big entrance such as WeChat, micro mobile phone and so on, combined with its own service and experience to make integrated innovation, providing personalized service and experience innovation for users.

The O2O is mainly reflected in the strategic cooperation with Tencent's Micro life. At present, it uses WeChat's public account + micro shopping platform as the entrance, and only temporarily has the functions of brand marketing, new product publicity, mobile shopping and so on. It is testing the integration with the shopping guide and realizing the online shopping guide and the appointment test fitting function. After the user arrives, the shopping guide will conduct clothing recommendation and higher precision shopping guide according to the user's needs. This "private custom" shopping guide can enable the user to select the clothing in advance and save the user's time. The store guide shopping can be arranged ahead of schedule, for example, the clothing pattern is selected in advance, and the shopping guide can also make personalized recommendation of the clothing according to the special needs of the users.

4, Metersbonwe: life experience shop mode; life experience shop mode refers to the establishment of life experience shop in the high quality business circle, providing more convenient life service and consumption experience to store consumers, such as WIFI, tablet PC, coffee and so on, so as to attract consumers to stay in the store for a long time to use the tablet PC or mobile phone to access the Internet, login and download the brand own APP, so as to realize the pformation of offline users to mobile APP.

5, Gloria: fans mode; fan mode refers to the brand O2O tools (third party O2O platform, own APP, etc.) as its fan platform, using a series of promotional tools to attract offline users to continue to join in, through brand communication, new product release and content maintenance and other social means to stick fans, regularly push fans preferences and new product information, attract fans to buy goods directly through mobile APP.

Vermicelli mode is suitable for small and medium-sized clothing brands, using the fans gathering function of the social platform, through the store's guidance to the users on the spot, and then improving the stickiness through the online interaction of fans, so that the mobile terminal's online shopping ability can be improved under the new product release, preferential activities or precise recommendation.

It is through the store to pull the user to Gloria's account, become its fans, receive Gloria's new product recommendation, activity release, dress advice and other information at any time, and then the micro recommendation link can directly point to Gloria's flagship store of Tmall APP, and promote direct order.

6, GXG Costumes: smart stocking; how many colors and codes do you have to prepare for each item?

The online inventory offline, based on Taobao, Tmall, Gao De and other data, and the store system connected.

Judge the color preference and size of customers in a region.

The formation of goods under the line of electronic goods, inventory integration.

7, Erdos: to resolve conflicts of interests; Ordos prohibits all distributors and agents from going online.

Get through the goods and merchandise: the electricity supplier is out of stock, the goods are offline; to open up the marketing interest: the electricity supplier does not sell, sell is offline; open up logistics and warehousing: the electricity supplier does not deliver goods, the delivery is all offline.

After the system is rebuilt, the electricity supplier receives the order, and is processed by the system. It is shipped from the nearest store. The electricity supplier department only takes orders and services.

The electronic commerce department is not only a sales channel, but also a channel for fighting with offline sales, but a brain of enterprise and brand. It can fully open up marketing, membership, goods and logistics, etc.

Become the strategic Department of an enterprise.

8.

O2O strategy: Launch online and offline profit sharing plan; according to the online order sending place, the company divides the line store interest area, the order area's offline shop, enjoys the profit sharing, and undertakes the related business work.

The O2O mode provides new opportunities for the traditional clothing brands to expand new channels, integrate online and offline links, and bring down sales under the twisting line.

The brand advantages and supply chain advantages of traditional enterprises also provide conditions for the development of O2O.

To promote the development of O2O mode, enterprises need to recognize the essence of O2O, reconstruct information flow and logistics system, and optimize the mode of profit distribution.