Internet + Swept The Sporting Goods Industry

During the sports Expo, Li Ning Co jointly released the first intelligent soccer in China with the technology of Chi Chi. It carried the motion recognition chip and Bluetooth module, and analyzed the data of soccer movement online through mobile phone APP.

It is also a football with social functions, training and "Internet show".

Han Buyong, chief executive officer of Jane technology, said the functions on the line include personal practice such as penalties, dribbling, tennis and so on.

If you start the penalty mode, the system will automatically divide the goal into "Nine Palace", analyze each shot, and calculate the hit rate, strength, rotation, etc., which can be analyzed and feedback by image.

Han Buyong said that the next company will develop an intelligent soccer field system, analyze the events fully digitally, to each member's running, dribbling, shooting and so on. "In the past, only expensive equipment can be achieved, and in the future, it can be easily realized through the Internet of things system".

The smart running machine released by Shuhua company has also attracted a large number of fitness enthusiasts.

The treadmill has the functions of intelligent shock absorption, management, monitoring, customization, interaction and so on.

According to Hou Haixiang, assistant general manager of the company, the treadmill can synchronize the running data of the mobile phone, automatically open the weight loss training program, speed up the science, and automatically open the marathon training program, so as to realize the formulation and supervision of the individual sports plan.

Hou Haixiang said that the treadmill opened with IOS and Android system through personal.

Input, formulate exclusive running plan, scientifically set up running procedures, and participate in online race activities in real time, such as running online, running machines, marathons, etc., to make sports more interesting.

Xu Yong, President of Hong Rui Xin Feng Sports Development Co., Ltd., who has been on television for many years, said that tens of thousands of fans in the United States gymnasium were landing at the same time as the wireless LAN. They watched the video playback without delay and could also customize fast food, beer and soft drinks.

At present, there is no such strong signal in CBA venues.

Insiders predict that after the wireless LAN covers the stadiums, the signal providers will be able to engage in digital marketing based on data for audiences and teams.

Through the audience platform,

The provider sends real-time event analysis, dynamic news, special customized content based on audience location, including sales, discounts, and calls for spectators to take refueling actions to send to the audience's mobile devices.

These contents also provide opportunities for the team to make profits.

The team uses it to get viewers' information, such as e-mail addresses and social accounts, as an exchange of wireless networks.

This information can be used by the marketing department of the team through legitimate channels.

The signal providers can collect data including audience visiting websites, APP used, and locations where they have been to the stadium.

The club can decide the push message according to these information.

Johnson

Matt Mccoli, creative director of digital products, said WIFI has been widely used for its advantages in coverage and pmission speed.

Security technology innovation is particularly important when it faces a large group of people.

WIFI combined with cloud computing will play a more effective role.