Beside The Famous Brand Stocktaking: Those Who Have Been Registered In China Are Internationally Famous.

In April 24th, the Guangzhou intermediate people's court made a first instance judgment on the trademark dispute of the famous American sports brand "New Balance".

The hospital believes that the New Balance company in China, the new affiliate of new century (China) Limited, uses the registered trademark "new hundred Lun", which constitutes a violation of the exclusive right of another person's trademark, and must compensate the other party for 98 million yuan.

It is said that this is the highest intellectual property case in the history of the hospital.

In recent years, cases of trademark disputes have occurred frequently and have attracted more and more attention.

Near the name brand, this situation is mostly without strength. Unnamed small enterprises want to expand the market rapidly. With the help of well-known brands, propaganda can reflect some enterprises' thoughts of quick success and instant benefit, and their behavior is a free ride.

1. "ADI king"

A small shoe factory, founded by foreign trade foundry, established ADI sporting goods (China) Limited in 2006.

The brand of ADI king, the name of its flagship, is called "Shanzhai Wang" because its name and trademark are similar to the world-famous sports brand Adidas. Netizens are ironic and ironic about "wearing shoes only wearing ADI king" and "Adi Wang are Shanzhai Wang".

Even so, addi Wang stubbornly survived in adversity: at the London Olympic Games, Adivon chose 3 countries in Syria, Lesotho and Ivory Coast as the sponsors, advertising on Mango stage, sponsoring Guo Jingming's "little time", and entering NBA.

Although people in northern Guangdong and other first tier cities do not enjoy a high degree of recognition, they quickly occupy the market in the three or four line market.

By the end of 2012, the profits of Adi Wang had been broken by 100 million yuan, and more than 3000 stores have been spread across the country.

2. Jordan Sports

The Jordan sports Limited by Share Ltd in Jinjiang registered with "

"Brand name", "QIAO DAN" and "Qiao Dan" and other brands are highly similar to those of basketball star Michael Jordan. The trademark is also highly similar to that of the dunk shot taken in 1997. Therefore, the brand was once considered to be related to Michael Jordan, and it occupied a large market in small cities in China at a low price. In 2010, the sales revenue was as high as 2 billion 910 million yuan, or even once sought to be listed.

3. Jiangsu Orion

Founded in 1956, Orion is one of the four largest food companies in Korea. It entered the Chinese market in the middle of 1990s. It has 2 legal persons, Orion Food Co., Ltd. and Orion food (Shanghai) Co., Ltd., with its well-known brand "Orion pie" (chocolate pie), after breaking into the Chinese market for 20 years, its sales volume has broken through 1 trillion won.

But in Lianyungang, Jiangsu, there are two companies named Orion, a company called Jiangsu Orion Food Technology Co., Ltd., mainly engaged in seaweed, seafood, beans, puffed foods, convenience foods and a series of snacks, etc. the other is Jiangsu Orion Real Estate Development Co., Ltd.

In rush registration, most of the foreign brands do not register Chinese trademarks in time, resulting in some people deliberately rush to make money.

1.BV

Italy

Bottega Veneta (BV) has been snatch in China's familiar "Po Ti Jia" name. It had to start a new Chinese name "Bao butterfly home" in 2013. It sounds like the name of the cottage mask sold in the circle of friends. It doesn't know how many grades it is Low.

2. Land Rover

LANDROVER (Land Rover) is a well-known brand of off-road vehicle. However, the original trademark "Lu Hu" was registered by Geely Group in 1999.

Geely Group said the reason why it registered "Lu Hu" brand was because it was preparing to buy LANDROVER at the time, but it failed to believe that the acquisition plan failed and LANDROVER was acquired by Tata group of India.

Here, we will also mention the chaos of renamed cars.

Many cars in the Chinese market will change their names, some even renamed addiction. The example of TOYOTA's Land Cruiser is: in just more than 10 years, the Toyota Corporation has worked hard to register 5 trademarks for it. Besides the name "Land Cruiser", it sounds a little normal. What are the other ghosts?

Some people say that "Lexus" is renamed "Lexus" because the trademark is being grabbed. Here is the new knowledge to split the rumor. In fact, the "Lexus" trademark has always been owned by TOYOTA.

In June 8, 2004, Akiotoyoda explained to Lexus's renamed event: "renaming is not because trademark is being grabbed, but LEXUS wants to build a new luxury car image in mainland China." Lexus's "global unified pronunciation" will make Chinese consumers better remember the brand of LEXUS.

3. crayon new

The crayon little new thing is the cartoonist of the famous Japanese cartoonist Yoshito Usui. The interesting and lovely little new has become a childhood memory of a generation. However, the way of trademark attribution of crayon Xiao Xin in the Chinese market has gone through a lot.

In 1997, Guangzhou Chengyi glasses Co., Ltd. was allowed to register the trademark of "crayon small new", including 9 categories of clothing, shoes and caps, bags and so on. The trademark was pferred several times, and is now used by Jiangsu crayon new dress limited company in Xiangcheng District, Suzhou.

In addition, the Crayon Shin (Fujian) Food Industry Co., Ltd., which is famous for its food industry, is listed in Hongkong in December 2011 and is mainly engaged in the production and sale of leisure food mainly based on jelly.

In 2012, it reported that the share of the brand jelly rose to 12% in the Chinese jelly market and ranked second in terms of sales.

Countermeasures for foreign enterprises at present

The enterprises mentioned above are not good at the end. The Chinese trademark and LOGO of Adi Wang were pferred to Adidas without compensation, and they could no longer be used and appear in the terminal store. Jordan was brought to court by Michael Jordan. Although the first instance was successful, it was very disadvantageous to its subsequent listing and international development. Jiangsu Orion Food Technology Co., Ltd. was also sentenced by the court to stop trademark infringement and unfair competition and to change the name of the enterprise within a time limit.

With the rapid development of China's economy, more and more foreign brands begin to pay attention to the development of Chinese market, which can not avoid the registration of Chinese trademarks.

A registered trademark in China needs foreign enterprises to attach importance to it. It is better to lay a good road before the product is released, so as not to cause disputes in the future.

Also for those who have been snatch.

Another name can be changed. The advantage is that you can spend less money, but the damage is also obvious. The familiar brand is suddenly changed. Although it is still the original thing, it will also have an impact. Or buying the original trademark from the trademark holder, no doubt they will knock it hard. For example, in 2012, apple purchased the "iPad" brand from Shenzhen Proview, which cost US $60 million.

In the face of malicious trademark registration, we can argue for the legal rights and interests.

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