Nordic Fast Fashion Designer Brand KM Is Very Popular In China.
HM, ZARA and UNIQLO still have strong momentum and make full profits. The strength of the rising stars should not be underestimated, so they can create a new and more comprehensive way to enter the hearts of consumers.
In this case, the brand new Nordic fashion designer KM, who just entered the Chinese market in 2014, once again created a brand new high, which attracted people's attention for its fast start, popularity and high sales volume.
It is understood that Siwon in 1976, the Nordic fashion designer brand KM2014 only officially entered the Chinese market.
Although its entry into the Chinese market is relatively late, in just a few months, KM has opened flagship stores in Dongmen, Guangzhou Beijing Road, Xi'an East Street, Chengdu Chunxi Road and Dalian Victory Square in Shenzhen, and has opened stores in Shenyang, Hangzhou, Chongqing, Chongqing and so on.
In the overall market downturn, KM shops are in full swing and blossom at a speedy speed across the country.
And this May Day holiday, KM still strong attack.
In May 3rd, KM opened at Guangzhou Zhonghua square, Shanxi Tongluowan, Guangji, Wuhan and other places.
The traditional clothing industry is already in a state of weakness.
He who has not quit the battlefield has been living on his feet.
However, on the one hand, the popularity is deserted.
clothing
Shops, on the other hand, are popular KM stores.
Whether it is the Xi'an East Street, Chengdu Chunxi Road store, or the Guangzhou Zhonghua square shop, which has just opened, you can almost describe it as "crowded and crowded".
If the hot spots in a region are opportunities and contingency, the success of the South and the north and the multi regions is undeniable.
KM China head said that KM not only sells high quality and fashionable products with high performance price ratio, but also provides customers with an experience of super value. Every time you enter a store, you will have an unexpected surprise.
It lets quality, fashion and low prices no longer become opposites, but integrates and unifies and becomes a way of life.
This, perhaps, is the reason why KM stores can be unpopular and popular with consumers.
Super high popularity
Brand sales
And laid a good foundation.
And fashion, quality, low price, rich product characteristics make sales become real data.
According to the head of KM China, in May 3rd,
KM
Guangzhou Zhonghua Plaza has a record high volume of sales per day, while sales have increased substantially.
No country, that is, cola to enjoy the Nordic brand design, the use of super low price can enjoy high-quality fashion products become KM stores sales volume of new high.
In this regard, KM China responsible person said: "KM product sales hot, it is clear that our new business model is correct and in line with the needs of consumers.
Although our "low price" measures will reduce the actual profit margins of the enterprises, it will enable more customers to feel the charm of the Nordic fashion. Moreover, KM will control the system through the latest design trends and strict quality, so that the products will be cheap but not low quality, and fundamentally solve the problem of product quality and fashion that customers are worried about.
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