Han Du Yi She Makes Full Use Of Database To Ensure Good Inventory.

In the 90s of last century, China's electronic commerce was rising rapidly. Moreover, there appeared several electric giants in China, and the whole industry showed a thriving scene. The famous brand Han Dowie house in China has the most outstanding achievements in the three consecutive years. In 2014, the total transaction volume of double eleven and Han Du Yi house was 279 million yuan, nearly second times that of UNIQLO, and the total transaction volume was 1 billion 570 million yuan.

The Han Du Yi house, established in 2008, has achieved today's results. "The Internet industry is a high speed and constantly updated industry. There will never be a textbook to show you how to do it." So, how did Han dowasi buy a shop from a small Korean clothing store to make it a large brand with many independent brands? Zhao Yingguang, founder and CEO of Han Du Yi house, replied, "what we rely on is the continuous exploration and innovation of business models over the years."

Zhao Yingguang founded Han Du Yi house, although it was only a shop, but it belonged to the regular army. He spent only about 600000 yuan in the early renovation office, leasing warehouse and so on. He also set up a relatively complete department system, such as customer service department, logistics department, marketing department, IT department and so on. In addition, he registered in South Korea and set up an office to conduct quality checks on purchased goods.

As the product of Internet Interconnection, Han Du Yi house makes full use of the big data brought by the Internet. For summer wear, -7 month is the main selling season in March, the first batch in October, and the next March. Zhao Yingguang told reporters through a picture of his sales model, unlike traditional clothing salesmen, the first single order of Han Du Yi house is only 300-500 pieces. On the line for a week, the person in charge decides whether to add the order according to the three indexes of clothing's browsing, browsing time and collection. For clothing that is determined to be prosperous or exploding, it will be returned immediately (additional order), while the sale will be discounted immediately.

The single product whole operation system, which takes the group as the core, is the characteristic of Han Du Yi house, and is also an important guarantee for the operation flexibility of Han Du Yi she. So what is the whole system of single product operation centered on the group? How does it come into being? What are its functions?

In short, the product design, Shopping guide Page production and goods management are fully handed over to the 3 Party group, and they operate independently and assume their own profits and losses. The essence of the system is to minimize the operation organization and achieve the relative unification of "responsibility, right and profit" on the basis of "responsibility". According to the resources obtained, each group has the explicit sales, gross profit and inventory turnover requirements; in the "right", which styles, each code, how to price, the depth of inventory, and whether to participate in the "right" are developed. Discount And so on, has the final say that the group has almost all the power of a shop owner; on the "profit", the sales cost is deducted from the relevant expenses, and then multiplied by gross profit margin, royalty coefficient and inventory turnover coefficient. Group bonus 。 Since then, the 3 party team has been greatly motivated to improve their performance.

On the other hand, for the company, each product has 3 people to track the whole process. The 3 group response to the market is fast and accurate, thus improving the inventory turnover efficiency and promoting the timely launch of new products. "The system supports fine operation for each commodity, and ultimately achieves single product settlement, making 1 products and 1000 products alike." Zhao Yingguang said, this is like the household contract responsibility system after the agricultural cooperatives, through the responsibility to the people, the enthusiasm of the employees to improve, thus also improve the productivity.

Zhao Yingguang said that the group system had already appeared at the beginning of entrepreneurship, but it had been groping and perfecting constantly. "At the beginning, it was a primary school group system. After 12 years, it was a secondary school panel system. Now it's a University panel system." As a new entrepreneur, Zhao Yingguang often lectures on some traditional entrepreneurs and shares his business model. The most talked about group system is the group system.