More Than 100 College Students Visit Zhou Liu Fu Jewelry Shenzhen Shui Bei Headquarters To Visit And Study.

China University of Geosciences Jiangcheng college more than 100 college students enter the Zhou Liu Fu jewelry Shenzhen Shui Bei headquarters to visit and study, close contact.

Zhou Liufu, director of personnel affairs, personally guided students to learn more about the design, process and production process of jewelry, so that students could learn more about the culture and history of Chinese jewelry.

Under the leadership of the staff, the students visited the exhibition hall of Zhou Liufu headquarters and contacted jewellery products at zero distance. After the visit, the company leaders conducted a face-to-face symposium with the students.

Shang Huang introduced the scale, culture and brand development direction of the enterprise, and made extensive exchanges on the questions and requirements raised by the students.

Huang Dajian, director of jewelry and personal affairs, said that such a form of visiting study is very important for students and enterprises. On the one hand, let students know more about jewelry, love jewelry, and spread and carry forward the Chinese nation.

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On the other hand, communication with classmates shows Zhou Liufu's corporate image more directly, accumulating talents for enterprises and accumulating new forces.

At the end of the meeting, the students benefited a lot, not only to understand the production and production process of jewellery, but also to deepen the study and love of the history of jewelry culture. More importantly, it inspired the students' enthusiasm for learning.

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Design, marketing, manufacturing and service will make it possible for enterprises to have a certain fighting capacity in order to better capture the opportunities of Internet + in China's quality pformation.

This is a proposal made by Alibaba and Taobao to the enterprises in China's qualitative pformation. We must have a clear understanding and make the necessary preparations and inputs when doing the pformation.

The Summit Forum on pformation and upgrading of China's quality industry was jointly hosted by the AQSIQ, Alibaba and the world's Internet merchants. The vice president of Taobao, Yang Guo, shared the four capabilities of traditional enterprise pformation in Hangzhou Xixi guesthouse.

First, changes in consumption.

With the development of e-commerce and penetration, consumers' demand for quality of goods is getting higher and higher.

In the new situation, it is difficult to meet the demands of commodity quality and quality simply by cheap and good quality.

Chinese consumers are beginning to buy goods overseas. Not only that, there are more and more offline brands entering online channels.

With the development of e-commerce today, the driving force of overall upgrading is actually to cater for the changes of the whole consumer group.

Therefore, the upgrading of product quality is the choice of consumers, as an electronic business platform is to meet the change of this demand.

In my opinion, e-commerce should not be synonymous with low quality, which is from the perspective of consumers.

Second, brand changes.

Because of the increase in labor costs in China, more overseas brands have shifted their production bases to places with low labor costs, such as Southeast Asia, so China's consumption has not declined, but its value will slowly shift to other countries. This is a challenge for Chinese manufacturing enterprises to face the hollowness. This is a great pressure on us, which is from the perspective of brand dealers.

In order to meet the pformation of the manufacturing industry, the manufacturers are making three changes: the first is the relocation of factories, and many enterprises are doing foundry work at the Canton Fair. The biggest publicity point is that there are factories in Southeast Asia because of the lower cost; the second one is to invest in automation in some enterprises in Zhejiang or Guangdong, and to invest in robots or new production processes. This is to reduce production costs through new technology investment. The third way is to build China's own brand and to build its own brand. This is a more continuous pformation path, because there is a certain cost advantage for both the relocation and upgrading of technology, and there is always something better to replace the cost advantage.

But if you choose to own a brand, this is the longest and the most core, no matter what circumstances can not be replaced.

Therefore, the upgrading made in China has a profound impact on the industrial belt of every region, the consumers in China and the retail market in China.

How to make a pformation in China?

This is an opportunity. China's quality creation is a pitional stage created by China.

In the long run, we also hope to create China's creation. But today, a large number of industrial belt in China has shifted from foundry to private brand. It needs a pition.

In this pitional stage, we hope that every participating enterprise will have a necessary preparation and necessary service.

And I think that in order to better catch the opportunity of Internet +, enterprises need at least four abilities.

The first is the ability to design, and must have the corresponding capabilities of product design to meet the needs of consumers.

In the past, many enterprises have the ability of ODM, most of which are processed by raw materials and manufactured according to others.

In the future, if we turn to online sales, consumers' demands will change faster, and the demand for new models will be even higher.

As an enterprise, if there is no strong design capability, it is difficult to meet the needs of online consumers.

Therefore, design capability is a must for every enterprise in pition. Whether it is outsourcing or building a team by itself, it must have this ability.

The second is marketing capability. E-commerce or Internet + provides such an opportunity, but in fact, its playing is not the same as offline.

For example, many enterprises in Putian have realized that they have to make their own brands, but they face many obstacles in line with the channels.

If we want to go to the Internet, we need to build another kind of ability of Internet marketing.

Third is quality related processing and manufacturing capabilities.

This is a foundation. When consumers purchase online, there is a passing line first, and the pass line standard is product quality.

Product quality comes from our control of production standards, supervision from quality supervision units, and self commitment from enterprises. This is a foundation.

Without this basis, design and marketing are empty talk.

Fourth is the ability to serve, and the ability to service needs great changes.

The original foundry enterprise is strong in technology and process, but today, facing more dispersed Internet population, it needs more personalized service capabilities.