Store Operation Should Start With Customer's "Five Senses" Experience.

Visual impact on consumers is the biggest and most intuitive to consumers.

The scope of visual experience is very wide, including many aspects of store operation.

The following are analyzed from the aspects of display, price, shopping guide and so on.

First of all, clothing display should be neat and beautiful.

When customers enter a strange store, they can easily find the goods they need, so they should be displayed according to the principle of consumer demand.

It's important to find the goods easily.

Therefore, we should take care of the shopping habits of consumers and arrange the merchandise from the perspective of customers.

Besides the consideration of shopping convenience, the clothing display should also take into account the aesthetic principle.

For example, UNIQLO did a good job on display. They put the same styles of clothes in different colors in the order of color cards. They are simple and beautiful, and have great attraction to customers.

Apart from convenience and beauty, display will also tell stories.

A perfect display of goods can make customers associate and associate with the ideal way of life.

I have bought several books before, when the book was displayed on a small table, and there was a card on it.

I will think of the dream of writing, so I will buy it without hesitation.

Secondly,

The annotations should be clear.

The principle of price marking is clear and clear.

At the scene of sale, if the customer sees only the merchandise, he can not find the corresponding price tag, or there is a price tag without goods, and the goods and prices are misplaced. These price barriers all give customers a bad impression and experience.

Thirdly, the shopping guide should pay attention to his skills and smile.

Staff is a bridge linking businesses and customers, and is also a spokesperson for businesses. Every move of employees affects the image of shops in the minds of customers.

MUJI service is impressive. Wherever you need help, employees will always be enthusiastic to provide services and have a gentle smile.

Customers in such an environment will feel happy and shopping.

Is it necessary to taste in shops? The answer is yes.

If the clothes shop is fragrant and customers are surrounded by perfume, they can relax in an instant.

The aroma in supermarkets is also essential.

Customers are attracted by the fragrance of clothing stores, and it is easy to buy desire.

For example, in IKEA,

If you are tired of going shopping, you can go to the food area for a simple meal, some coffee and drinks. After satisfying your taste, you can continue to shop and have physical strength and a better mood.

It can be seen that the satisfaction of taste is also the reason for attracting customers to experience it again.

Clothing stores often ignore customers' sense of hearing.

If the music in the shop is out of harmony with the atmosphere, it will make people feel bad.

What music should be played and when to broadcast it is exquisite.

To let customers have a good hearing experience, the premise is to study the level of appreciation of the target customers, so that most customers like it and the taste of the store.

In addition to music, the voice of staff at the scene is also very important: welcome, thank you, cry, shout, sing, sing, sing, pay...

These voices are ups and downs, so that consumers feel the vitality of staff at the scene.

But not the more the better, the bigger the better.

A department store once adopted the "marking tactics". When entering the passageway, it was the high and low welcome. The waiter stood on the edge of the channel enthusiastically to let customers try and try.

After entering the brand area, the service personnel are following the customers closely, and keep asking: what do you need, do you want to try?

It is observed that many customers hear such a dense voice and leave most of them.

High density greeting gives customers no chance to breathe and lose their sense of security.

If a customer takes a product and is covered with ash, the original happy mood will be as grey as dust.

Such a tactile experience, customers will no longer patronize.

If the clothes in the clothing store are stacked up and put together, customers want to look at the patterns, and they will be opened one by one. After a while, the service personnel will have to clean up the mess clothes.

In this case, customers have to look at it and go away, so they don't want to touch again. Many sales opportunities will slip away.