How Customers Are Traded

Shopping guide can only be used if necessary. Moreover, when using this method to persuade customers, be sure to pay attention to the softness and Euphemism of the tone. Let the customer feel that you are trying to help him to refute him, rather than intending to argue with the customer.

Shopping guide can not consciously and skillfully shift the topic from discussing the general performance of commodities to how this item can meet the specific needs of customers after feeling that customers are interested in the display items. In other words, the shopping guide should push the customer to the next stage of the purchase process. For example, if the customer is not satisfied with the style displayed, the guide can display more styles and emphasize the advantages of different styles.

The art of conversation also means that the guide has the ability to persuade customers through a series of unique arguments, which are different from the strict and logical inferences adopted in the series of argumentation and reconciliation. For example, a customer wants to buy clothes to give people. The guide should pay attention to whether the clothes are novel, fashionable or not, but the brand is the loudest, get the hand and taste, and finally focus on whether or not the recipient likes these aspects. If the purchase is for personal use, the quality and practicality of it are important. If you want to list all the advantages of merchandise, it will lead to unnecessary nonsense, but on the contrary, it will cause distrust. And doubts and hesitation may occur and occur repeatedly in customers. Shopping All stages, including after shopping, if Shopping Guide It would be more convincing to say a few words about one or more of them. In addition, if customers do not respond to different opinions, they will feel that the salesperson deliberately makes incomplete and tendentious introductions.

Request statements can be divided into three statements: 1. affirmative sentences "please wait a moment." 2. interrogative sentence "can I wait a minute?" 3. negates the interrogative sentence, "will you be ready soon?" The meaning of affirmative and negative sentences is just the opposite. They should not be used arbitrarily, but if used skillfully, affirmative sentences can replace negative sentences, and the effect is better. For example, the customer asked, "do you have this in other colors?" the guide replied, "no". This is the negative sentence. If the customer listens to this, he will say, "then don't buy it," so he turns around and goes away. If the salesperson answers another way, customers may have different reactions. For example, the guide replied: "I'm sorry, this is only black at present. However, I think the color of the high-end products is very deep, which is in line with your temperament, identity and usage environment. You may as well try it." This affirmative answer will make customers interested in other products.

Follow customer "One mind". When answering customer objections, this is a widely applied method, which is very effective. Specifically, on the one hand, the purchasing agent agrees with the customers' opinions, on the other hand, it explains the reasons for customers' opinion and the one-sided view of customers. Case: customer: "I have always wanted to buy a suit for my sweetheart, but I have heard that it is very difficult to match the color of clothing, and I don't know what to choose." Shopping guide: "yes, you are quite right. Dress matching is very difficult and important, but our company's planning department is different. In every season, we will offer a brochure, which contains a variety of seasonal fashion styles and coloring, and you can also take a look at our picture books." The guide uses a "yes" to agree with the customer, explaining the difficulty of color matching with a "but" method, which allows customers to choose products with a good mood. In addition, customers may put forward some shortcomings of the commodity, and the guide can emphasize the outstanding advantages of the goods, so as to weaken the shortcomings raised by the customers. This method can be applied when the objection raised by the customer is based on factual basis. Case: Shopping Guide: "as you just said, the style of our brand is very good." Customer: "the style is very good, but the quality is also very important." Shopping guide: "you are talking about the products of the brand names, we are brand stores, to ensure quality, and if you really find that the quality of products is three packages, you can rest assured."