H&M Will Push The Complete Make-Up Line To Play Fashion.

Sara Wallander is the concept of the H&M beauty makeup series.

She positioned the more complete new beauty line as "facial fashion".

But not only is the face, but the new products that H&M will launch include skin care products, hair care products, nail polish and so on.

Their overall price range is between 2.99-24.99 US dollars (about 18-150 yuan), and the price of open shelf cosmetic brands such as Maybelline.

From the current picture, the overall packaging of the product is elegant and generous.

Orange red lipstick, bronze shadow powder and liquid eyeliner, and a variety of nail polish are also quite attractive.

H&M also plans to launch seasonal limited edition colors.

Our toenails are chosen.

With so many choices and the price is so cheap, will you consider it?

The cheap makeup line is only part of the H&M beauty make-up plan.

According to Wallander, the brand will also launch a beauty make-up series called Conscious, which will be used in recent years.

Hot "environmental protection" elements.

Products will be made of organic ingredients and environmental accessories, and verified by European Ecocert institutions.

The outer packaging of products will use recyclable materials. All the processes involving silica gel, pgene, synthetic perfume and other ingredients will minimize the damage to the environment.

This product line with multiple location from low to high may save H&M's existing development bottleneck.

Fast fashion brands have been unable to control sales and operating costs over the past two years due to global expansion.

But H&M has the tradition of designer cooperation, which has helped maintain its brand image.

But that means it will also face a new wave of competitors.

The low price line also has the same price of Maybelline based on advertising to create a big atmosphere.

Don't forget, there's also a piece of silver on the back.

In addition, there is also a high-end beauty line is also in preparation.

This line may attract a group of consumers who are addicted to luxury goods and big brands.

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In February 2004, Tory Burch, who was born in the valley of vale, Philadelphia, founded the designer of the same name and opened the first flagship store in New York.

Perhaps the most famous brand is the gold Sequin dress worn by Gossip Girl, the heroine of the Girl Blake Lively.

In addition, Paris Hilton, a famous American "big lady", is also a fan of Tory Burch. It has been photographed by the media to play the double ballet shoes of Hilton T.

WWD reported in February this year that the largest investor in Tory Burch bought shares from smaller investors holding shares. In the latest round of equity pfer, the value of the shares pferred to the company was as high as $2 billion, and the overall valuation rose to $3 billion 500 million, up from 1 billion 250 million yuan (about 7 billion 760 million yuan) two years ago.

Sports wind fashion, you and I have heard the cocoon.

The US luxury brand Tory Burch has recently announced that its sports line will be released this year, called Tory Sport.

This brand new category will be launched synchronously in all channels, including the entity store and the electronic business platform named torysport.com. At the same time, the brand will also create momentum for blogs and social media.

Designer Burch regards it as a "critical step" in the development of the company.

She said: "this is equivalent to creating another brand that combines sports function and fashion. There will be products for Yu Ga, jogging, tennis and golf."

Although the launch date of the new sports line has not yet been finalized, it is reported that WWD reported that Burch had already spotted a shop in New York's Fifth Avenue for sale of sports products.

When asked about this, a spokesman for Tory Burch said that no confirmation was yet available.

Burch, a tennis and skiing fanatic, began to brew the sports product line a few years ago, and she herself worked 45 minutes a day.

In July 2014, Tory Burch officially launched the high-end accessories with the Fitbit Flex, a tracking device for sports and sleep, including metal pendants and bracelets, and fashionable printed wristbands suitable for everyday wear.

The accessories designed by Tory Burch make the wearable devices look fashionable.

According to the data released by New York based NPD research company in February 2015, leisure sportswear rose the most in all consumer categories. Especially in the US women's market, sportswear revenue rose 8% in 2013 compared with 2013. Sports bra, Polo / golf / Olive Rugby Jersey, sportswear and legging sales increased significantly.

"Leisure sports" is no longer a trend, and it means a comfortable lifestyle for consumers of all ages, "explains Marshal Cohen, the NPD industry's chief analyst.

According to Barclays estimates, the United States sports apparel market will grow by nearly 50% by 2020 and its market value will exceed US $100 billion.