LV Desert Great Show Is Quiet.

Just recently, a report by China Confidential, a British financial times research firm, points out that LV's brand attractiveness in China is declining.

This is mainly because consumers in tier one cities are increasingly avoiding buying LV products.

The data in the report indicate that although LV is still the most popular luxury brand among Chinese consumers, their scenery has been surpassed by Prada in the first tier cities (north to Guang Shen).

Only 18.8% of the respondents in the first tier cities expressed the desire to have LV products.

Compared with almost the same season, Chanel's holiday show is much quieter than the LV.

Chanel's early spring vacation show crashed with the 2015MetBall charity evening on time, but it has not been pushed over by the former. Instead, it attracts many attention with the Korean element's clothing.

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This early spring holiday series, despite the fact that the location is arranged in the pleasant desert area of California, is expected to increase the topic. However, the media exposure rate of the show is not as good as that of Chanel, and its dissemination effect in China is not very good.

Let's take a look first.

Right.

This early spring holiday show is in Britain's famous comedian BobHope and his wife.

The private residence was held.

The modern style building, designed by architect John Lautner, is similar to volcanoes.

It is located in the desert, overlooking the valley of the city of coke, and has wide space.

The overall style of the clothing series is, in the words of Vogue magazine, "half of the prairie girls and half of the explorers in the space age".

The whole series is made of leather, silk and printing as the main elements.

It looks more tough and modern, and also has a holiday sense of leisure, which is in line with the desert scenery of the show.

In the series, round shoulders, high waist exposed umbilical jackets, short leather jackets, flowing long skirts or trousers, and cross leather belts are used as accessories.

Models often wear high waist shorts.

Clothing shows rich details, such as laser cutting and large zippers on leather.

In LV's CEO Michael Burke, emphasizing the unique desert elements and exotic customs can enhance the relationship between brands and customers, which is much more attractive than inviting customers to Paris stores, and for those from abroad, such as China, Canada and South America.

Perhaps in order to enhance its influence and attraction in China, this early spring holiday series LV invited many Chinese female stars to go to see show.

Zhang Ziyi, Maggie Cheung, Carina Lau, Denise Ho, Song Jia and other female stars appeared in Palm Springs.

But even if the stars are on the bright side, the spread of LV shows in China is not unsatisfactory. It is similar to the situation that they are being left out in China.

Chinese tourists who go shopping overseas are not as enthusiastic about LV as they used to be.

A survey of Chinese investment shows that only 10.7% of tourists who choose to buy luxury goods when traveling are buying LV, which is much lower than that of 15.5% in 2014.