The Millennial Generation Of Technology Is Reshaping Retail Space.

The millennial generation has the largest number in the history of the United States - 92 million, they have been immersed in Internet and smart phones since childhood, but the money that they can control over their predecessors has decreased, mainly due to low employment rate and low income.

At the same time, as education loans continue to rise, the debt of the millennial generation is becoming heavier every year.

Goldman Sachs has released a report on the consumer behavior of the Millennials. These new force born between 1980 and 2000 will soon enter the peak of consumption. Their spending habits will help apple, Disney, Nike and Lego four brands continue to grow.

Goldman Sachs reports that the millennial generation of technology is reshaping retail space.

By comparing product information, customer reviews and product prices, millennials are more interested in providing the most convenient brands at the lowest price.

Integrated Goldman Sachs report, the next four brands are particularly popular with the millennial generation.

For the millennial generation, smart phones and other devices produced by Apple Corp are essential products.

Goldman Sachs believes that the millennial generation is not just willing to buy apples - they are willing to pay high prices for apples.

The report said: "these high value brands are going to the high end."

And this brand recognition will help Apple continue to grow in the future.

Disney is famous for making films, but it has always been excellent in toys and games.

The brand is working with HASBRO to launch toys and games in man, star wars and ice and snow.

These innovations will help Disney make more money.

It is believed that the sports shoes and sportswear companies are building their recognition as a big brand.

According to Goldman Sachs, for the millennial generation of parents, buying Lego toys is an investment in children's future development.

"Millennials think highly of children's development and creative play.

It is one of the companies that are attractive to the millennial generation. "

Goldman Sachs reported.

Lego has also tested the water entertainment industry through "big movie" and so on.

Study consumer and product innovation.

"We believe that their success comes from a culture of innovation, execution and nurture of success. We also believe that these companies have successfully split their brands into brands that are smaller than their parent companies."

Goldman Sachs pointed out that "take Nike as an example, it developed Jordan and Nike SB sub brands."

Nike is facing competition pressure from UnderArmour, new brun, Adidas and Lululemon.

Competition has spawned a new product of innovation and consumers.

For example, the Nike's Flyknit shoe series, which is only 34 grams thick, has been released for two years and has been widely successful.