After Pformation Platform, Enterprises Will Not Escape From The Bitter Road.

Compared with the traditional clothing enterprises, the performance of e-commerce is booming.

Taobao only doubled its turnover in 2014 to 35 billion 19 million yuan in 2014 alone.

Garment analyst Ma Gang believes that the pformation of business environment and the upgrading of consumer demand are forcing the pformation of traditional garment enterprises, and the pformation from manufacturers to platform providers and service providers is also one of the paths of garment enterprises, and it is also an exploration for another profit growth point.

Though full

But the actual effect is not satisfactory.

More than ten days after the launch of the "fan" line, the reporter found that at present, the downloading of the software on Baidu mobile assistant is only 152 times, while the 360 mobile assistant is only 164 times. It is easy to see that the United States is facing a lot of difficulties in promoting App and expanding the number of users, which is not only a problem of a clothing company in the United States.

The industry believes that after the pformation platform business, enterprises will be unable to escape the bitter Road, how to turn the original customers into platform users, and how to attract enough new users to join, are these traditional clothing enterprises in operation.

We need to continue thinking.

Wang Xiaoxing, an analyst with Analysys think tank, told reporters that the most important thing for a pformation platform business is to make the product unique, otherwise it will be difficult to stand out in the competition.

He said, for example,

Although there are differences in design philosophy between "fan" and "mogujie.com", it is different from the "mogujie.com" and "beauty" which only provide wear. It also distinguishes brands from Taobao, Tmall and other electronic business platforms, but it is not really unique.

"If your products can be bought on other platforms, and consumers can get more favorable prices elsewhere, then it is very difficult for such an e-commerce platform to have core competitiveness."

Wang Xiaoxing said.

In addition, the industry also pointed out that the traditional industries in the pformation of the electricity supplier is also facing the problem of talent.

Accustomed to the management of traditional clothing industry operators are not familiar with the rules of the game, many years of accumulated experience in offline operation is also very difficult to pform rapidly in the packaging and operation of e-commerce products.

How to form a competitive team also poses a new challenge for the platform business of American, Semir and 100 round pants industry.