Lining: Online And Offline Channel Ecosystem

As an industry earlier embracing the Internet business, Lining himself said in public: "will adapt to the new opportunities brought by the rise of e-commerce channels, will focus on the construction of Internet based online and offline Lining ecology, establish a digital business platform, and create a unique sports culture."

Take the cooperation with Da Yun Fei Niu net as an example, Lining personally led the team to discuss the comprehensive cooperation under the line.

Below the line includes the sale of positive prices, special offer goods and flagship stores, as well as the cooperation of staged sales.

Li Ning Co has also entered the website of the website of the website of the website of the big RFA website. As the first batch of merchants to enter the website, they will participate in the O2O online and offline interaction.

At the same time, the smart running shoes developed by Li Ning Co and the smart bracelet with millet will also be experienced under the setting of the big RFA.

In the recent interview with the media, Lining also said: "the online sale of digital business will become a highlight of our entire business." and Lining hopes to do more interactive businesses. In addition to working with millet bracelet to create intelligent running shoes, there are also categories of badminton, basketball and sports life with high public participation.

Characteristics and efficiency connect online and offline.

As the saying goes, "gold nine silver ten", Beijing East Fourth Ring Yansha OLE Lining store clerk revealed that the new product driven by the season and the old discount increased, sales situation is very optimistic.

In addition, Lining has repeatedly stressed that "to be

The core business should be integrated, and business growth should be guided by the Internet + trend.

It seems that the "Prince of gymnastics" in 2015 is doomed to "BOSS very busy", once again come to the stage, he will make Li Ning Co how to re-enter the new round of business development in innovation and innovation.

How can we see the essence through the phenomenon? In fact, no matter what the depth and breadth of the channel development this year, or whether it has been constructed through online and offline interaction.

"Not only shows Lining's determination to create new channels with entrepreneurial mentality, but also shows the ambition of enterprises to grasp consumers' preferences and lead their own business growth through market trend.

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It is less than a month since the Guangdong free trade zone was listed, and Foshan, which is separated from Nansha, has been carrying out various activities to seize opportunities.

Yesterday morning, sponsored by the Foshan Municipal Committee of the China Council for the promotion of international trade, hosted by the Foshan daily news agency and jointly organized by the Foshan branch of China Construction Bank, the opening ceremony of the China free trade zone and Foshan new opportunities Symposium and the Foshan international trade union was held in the industrial and garment area of China Germany (Central Europe). Two authoritative experts from the Ministry of Commerce and Fudan University jointly discussed the new opportunities faced by the Foshan enterprises in the 2 era of the 2 China's free trade area.

"If the Shanghai FTA is still a bit far away, the Nansha free trade zone is now a matter of the door."

Li Jian, director of the Institute of Foreign Studies of the international trade and Economic Cooperation Institute of the Ministry of Commerce, analyzed the new opportunities for China to forge a free trade zone and promote a new round of opening up in Foshan under the background of global economic integration.

He suggested that the people of Foshan continue to play the spirit of being the first and daring to take the initiative to take the initiative to undertake the radiation effect of Nansha, Qianhai, Hengqin and other FTA pilot areas, and explore the construction of a "free trade zone free trade zone".

Gong Baihua, director of the Shanghai Free Trade Zone Law Research Center of Fudan University, believes that Foshan can not only copy and promote the experience of Guangdong free trade area, but also a very important thing is "radiation."

"There are some policy spaces in this area. As long as the major policies and policies are in line with the national strategy, Foshan can take the initiative to link up the promotion with the experience and reality of Foshan's reform, especially the pformation of government functions. Foshan can boldly innovate and boldly try it."

Since the launch of the seminar last week, the registration has been very popular. Not only has attracted a large number of leading guests from the government, enterprises and finance in Foshan, but also attracted the foreign trade, customs and other departments of Panyu, Guangzhou. Since the launch last week, the registration has been very popular, attracting not only a large number of leading guests from Foshan government, enterprises, and finance, but also the heads of Guangzhou, Panyu, foreign trade and customs departments.

Responsible person.

Gong Baihua spoke highly of the symposium. He believed that today's activity is to awaken the sense of opportunity of the government and enterprises, and to bring new sparks to the collision.

At the seminar yesterday, the "Foshan international trade union and the business service center of the free trade zone", launched by 20 units, was officially launched in the central European center of the Foshan new town.

According to the person in charge of the organizers, it will undertake the task of building a free trade area in Foshan which is not a free trade area, and research and promote the experience and practices of Shanghai and Guangdong free trade zones that can be promoted and replicated.

Qiu Zhaoxian, vice president of Guangdong provincial council for trade promotion, said that with China's free trade zone entering the 2 era, Foshan, which stands at the forefront of reform and opening up, should take the opportunity to move towards new heights in the new wave of reform of China's free trade area.