Shenzhen Leads Underwear Industry Development To Achieve China'S Version Of Vitoria'S Secret

Shenzhen underwear industry has grown into an important base for global underwear and fashion industry.

The secret of Vitoria has become the secret of the world and become the ultimate dream of many women friends all over the world.

Shenzhen as China

The forefront of fashion, its forward-looking vision and strong innovative ability and creative design inspiration, has become China's "secret of Vitoria" will achieve China's underwear fashion industry.

City underwear industry association responsible person said, as Shenzhen's 9 advantages.

Underwear industry has become a model of pformation and upgrading of traditional industries.

Statistics show that Shenzhen produces 600 million kinds of underwear every year, and the domestic market share of first-line brand is over 50%.

The person in charge said that Shenzhen's underwear industry was integrated into the city's innovation gene.

Since the reform and opening up, Shenzhen has been developing the capacity pfer of Hongkong underwear industry, and has gradually developed its own.

And embarked on the road of independent research and design and brand building.

At present, there are nearly 400 underwear enterprises in Shenzhen, with an annual output value of nearly 40 billion yuan, accounting for 15% of the whole country and 1/3 of Guangdong. It has formed a relatively perfect industrial system, and has emerged a number of well-known and outstanding backbone enterprises at home and abroad, becoming an important base for underwear and fashion in the whole country and even in the world.

According to incomplete statistics, Shenzhen

At present, there are tens of thousands of stores in the country, and the major shopping malls in major cities can see the brand of Shenzhen underwear.

A group of small giants came into being one after another.

With more than 10000 employees, Virginia International and emerging industries group, the national underwear sales front, Li Fang and man Ni fan, the world famous ODM enterprise Virginia and dice, the world's largest swimsuit enterprise Fuhua, the first sales channel brand city beauty in Shenzhen, all of which add strength to the underwear industry.

A group of underwear enterprises originally engaged in processing trade have gradually upgraded from foundry to design and processing, and then to self created brands.

Benefiting from the high growth and clustering of the industry, the underwear industry in Shenzhen is leading the fashion trend and attracting the world-renowned enterprises in this layout.

At present, Shenzhen has gathered a large number of the world's top underwear designers, not only for local enterprises to design innovative underwear products, but also internationally renowned.

Provide solutions.

Because of this, underwear manufacturers in Europe and the United States have set up underwear production plants, raw materials factories and R & D bases in depth, making use of Shenzhen's human resources and industrial advantages to reduce R & D and production costs.

Not only that, the Shenzhen industry gathered "magnetic force", but also attracted the enterprises in the South China Sea Yanbu, Zhongshan Xiaolan, Shantou and other places of the traditional underwear industry base, gradually moved its headquarters to Shenzhen, and founded R & D design center and brand in Shenzhen.

At present, Shenzhen underwear and jewelry, clocks, clothing and other industries together, become the first batch of 22 industrial cluster regional brand pilot industry, is the key support of the fashion industry.