How Can A Shopkeeper Find A Satisfactory Source Of Goods?
When clothing comes in, first turn to the market, compare the prices of wholesalers, sell 50 yuan in a wholesaler, and get another 45 yuan in another wholesaler, so we need to compare the number of goods before buying.
There are also some investors who only take the new money, and the old ones will not replenish the goods even if they sell well, which is actually not wise.
Operators should learn to catch up with the needs of the market to replenish the source of hot money quickly and continue to sell until the momentum is weakened or the sale is over.
Because once a hot selling style has been recognized by the market, sales will reach new heights, and it will bring more profits than the new ones.
Stock purchase
Pay attention to
clothing
Wholesale market has many "clothes", they pretend to buy goods, you must not watch others rush to buy, oneself also go, you can let other wholesalers help you to advance several pieces, the premise is that the wholesaler does not know you.
Because you enter the goods less, the boss will not wholesale to you, even if wholesale to you is also at a very high price.
Then you can add some money to each wholesaler to help you pick up the goods, so that you can wholesale the clothes you want to buy, and save a lot of money than you directly sell to the boss. If these clothes sell well, you can purchase them according to their needs.
An operator was in a house when he entered winter clothes.
Wholesaler
I saw some good suits, medium priced suits, and I tried to get several.
At first, most of the customers just looked. After a week, the suit began to sell well, and then contacted the wholesaler to replenish the supply.
If the store operator often goes to the wholesaler to make up for the goods, even if the quantity is small, the wholesaler thinks that your goods will turn around quickly and can bring him a long-term benefit.
Wholesalers' support for such operators will be announced as soon as new products are available, and they may drop the price automatically next time they arrive, or even reveal to you what kind of products are selling well in the near future.
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In the past, there were very few price promotions for clothing terminals, and merchants might occasionally reduce their prices. Consumers might believe that, but now, some stores are selling away all year round, and consumers will not believe it for a long time.
Therefore, instead of some sales promotions which are not usually promoted, if you do a few promotions occasionally, you will get better results.
Clothing promotion can not be used everyday.
Many terminals often modify the price tag of clothing, and then offer a discount in the name of promotion.
In fact, the price of clothing can be higher than normal price.
The most direct role of promotion is to clear up inventory, return funds and secure customers.
Since it is a sales promotion, sales terminals need to abandon some fees on the price.
However, promotion is not only a "expenditure" but also an "investment".
There is no doubt that promotion is a natural investment.
But this kind of cost investment is not simply spending money, but a continuous "growth bonus" process for brand growth.
Many clothing brands carry out promotional activities can help consumers, attract more consumers to buy, and more can leave brand marks to consumers.
Promotion is a form of value exchange, so we must consider the problem from the perspective of value.
Popularly speaking, we must aim at making profits.
Therefore, when we design the sales promotion plan, we must seize the premise that we can exchange the maximum profit at a small price.
When designing a promotional plan for a product, a clothing brand must take full account of the interest needs of the target consumer group of the product and choose the lowest cost form among the various interests of the target consumer group.
There is also a promotion, although there are gifts to send, but the quality of the gift is very poor, the guests feel very bad, it seems to be perfunctory, saying that there are gifts, not as bad as gifts, poor gifts are also to spend money, so this is the promotion of white money, meaningless.
It is necessary to do well in the evaluation and tracking of every promotion and special event.
The successful experience and failure lessons of promotional activities can serve as a valuable asset for clothing brands.
Therefore, when the clothing enterprises make the promotion activities, we must pay attention to the tracking and analysis of the promotion activities and the evaluation of the effect.
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