Promoting The National Sports Tmall To Open "Physical Education"

The near future

The joint outdoor brand launches "Tmall sports class", sharing sports knowledge to consumers, promoting the national sports and promoting healthy life.

Tmall sports every period will choose a theme, invite different

Brand opens online courses.

For example, in the spring jogging course, Tmall combined with Decathlon, TheNorthFace, Asics and other outdoor sports brands to explain the advantages of running, running culture, how to choose running equipment, city jogging venue recommendation, marathon recommendation and other professional knowledge.

Wang Ruiting, director of Tmall sports department, said that Tmall has a large number of outdoor sports brands of quality sports. With the help of experts resources from the brand side, it can share the knowledge and information of sports outdoor to consumers, and create a LOHAS style.

Public data show that the United States has 1100 marathons per year. TheColorRun held more than 300 running events in more than 50 countries last year. More than 4000 people signed up for the 2015 Beijing international cross-country challenge recently held by TheNorthFace and Tmall. The enthusiasm of outdoor sports enthusiasts is obvious.

In recent years, China has become a trend of running, riding and other sports.

In recent years, sports outdoor as a new way of life is being recognized by more and more people. The healthy, happy and green sports concept will continue to promote the rapid development of sports outdoor. Tmall is acutely aware of this and takes exercise knowledge.

The route will provide richer products and more quality life for Chinese consumers.