Clothing Terminal Will "Speak" Brand Advertising Is Very Important.

Usually, consumers can only remember a limited number of brands, but for each brand consumer, they can only remember a limited number of elements. In the age of information explosion, all clothing brands should first focus on market research, start with the elements that consumers are most likely to recognize, deepen elements and unified elements, and unswervingly carry out communication. Clothing brand Jumped out of the flowers and jumped before the customers.

With the progress of the times, the trend of fashion is changing, the frequency of clothing update is accelerating, and people's demand for clothing is becoming more and more fashionable and personalized. People are concerned not only with clothing but also by clothing and clothing brands. Therefore, the creativity of clothing advertising jumped out of the appeal of the function of the product itself, and expanded to the highlight of the clothing brand image, which is the biggest feature of the modern clothing advertising creativity.

In view of this, it is impossible for a brand to be embedded in the bottom of the consumer's mind with a simple slogan. In this period of clothing returning to "slow fashion", consumers prefer to lay down their hurried steps from their hearts and savor the high quality enjoyment brought by clothing.

Therefore, clothing brand needs soft implant and solid hardware display to form good marketing communication so as to produce a good billboard.

　　 The terminal will speak.

When entering a clothing store, it is easy to see that many companies display their charms like courtship peacocks. They want to show more content. In fact, this is a major offense of terminal advertising. Li Lang's advertising language is good -- simple and simple. This sentence is applied to terminal advertising. Design This is a great truth. We can see from the advertisement of some advanced clothing that the advertising design of Dior, Versace, Prada and other brands is very simple. While trying to show the charm of the dress itself, the sexy nobility of Dior, the elegance of Versace, the refreshing of Prada. Simplicity It is shown in a wonderful match between a model and a brand name. You know, watching terminal ads is like eating fast food, the components of sensibility are often greater than rational ingredients, focusing on the temperament and image of the spokesperson, and focusing on the brand core value that they want to express is enough. At the terminal, sensibility is the foundation of the emergence of brand.

The roar steam train arrived in front of everyone with the retro charm of 1910s. This is not a gorgeous Broadway musical scene, nor a spectacular magic scene. This is the scene of the LV stunning show in Paris fashion week in March 2012. And the train did not stop. After 4 months, it moved into Shanghai. With another big show, Lv's largest store in China was completed in Shanghai Hang Lung Plaza. Its store is a new season display featuring the train as the theme.

LV is telling its brand story to people in its historic form, who can resist the visual gluttonous. The brand connotation is rooted in the consumer's heart. It has to admit that LV is not only doing brand advertising, but also making a perfect interpretation of the brand to consumers.

People can not help but sigh, terminal advertising is not only the elevator billboard, and not just a few pop, terminal advertising is also a broad space of "t" Taiwan, it for brand unlimited imagination and application. A creative shop design and display itself is also a vivid terminal advertisement. Take the international famous underwear brand "Victoria 's secret", its store color is not widely used, but color choice pays more attention to the design core of the brand, and highlights the female characteristics with pink, storefront. display Bold and provocative. On the other hand, the product is very clear in classification. In addition to the common classification of fabric materials, colors, design styles and functions, "Victoria 's secret" is also in accordance with the classification. Designer Classification, the famous designer of its brand has a large number of consumers to follow, this classification also ensures the loyalty of this part of consumers. And this is the excellent advertising effect of this color and space, so that the underwear made of "several pieces of cloth" ranks among the ranks of luxury goods, ranking first in the world.

Look at the local design brand exception, no matter where you go, consumers will see that their terminal shops use environmentally-friendly bamboo strips, and the cascading primary colors of bamboo are like plants with life breathing plants that Encore the streamlined walls, spreading throughout the shops, blocking the passages of pedestrians, adding to the mystery of shops. Exception adheres to the concern of ecology, and the research and breakthroughs in materials are not only about commodities themselves, but all the details, which are touched by this dedication and perseverance.

There is no need to guess that the pursuit of harmony between nature and man and nature, the atmosphere of shops, the simplicity and freshness of style and the integration of every garment are just right. This is the message conveyed by the brand. Perhaps there is no need for a loud slogan, and consumers have already remembered it.

In addition to the fixed brand shops, there is another pop-up store (flash shop) that has been developed in recent years. This guerrilla concept store is shown as a brand mobile advertisement. People are so visually likened to presuppose the beginning time, the unexpected place, and sell their products and ideas. When the time is up, the store will be finished and the next guerrilla point will be found.

In a short period of time, pop-up store quickly displays the brand products in a novel form, and the theme store image decoration, compared with the long-term display of physical stores in the shopping mall, can attract consumers to stop.

　 Creativity is everywhere.

Clothing is indispensable to human beings, and clothing is more important than clothing advertising. If clothing is representative of fashion and fashion, then clothing advertising is to promote this popular catalyst. Overview of today Popular The clothing advertisements of brands are not only impressed by their exquisite images, but also impressed by their philosophic concise language and dramatic plot settings. It was more shocking by the commercial miracle it created. What is the magic power that can embellish the world of clothing advertisements so brilliant? It is creativity.

If I ask you what you remember in clothing advertisements, then you will definitely answer a few or even a dozen or so. Those brand advertising slogans are accompanied by consumers. Wherever they go, they remember the existence of these brands and the existence of these brand products.

Take several leading e-commerce platforms in the domestic electricity supplier war, Jingdong, Taobao, fan and other online shopping platforms are not only price wars, but also an advertising war, who is more creative than others, and who can attract consumers more than other advertising slogans.

Fans of a series of advertising bombing, "I only represent myself, I am the same as you," such slogans, those stars and affinity words, highlighting the idea that customers are close to consumers.

Compared with the creative form such as van gall, the creative action of clothing brand advertisement is obvious. The seven wolves clothing brand wrote on the headline of the recruitment advertisement of its physical store: "lead the wolf into the room." Subversive advertising slogans not only attract employees, but also attract consumers' attention.

Like these creative advertising advertisements, they come and go to add a lot of fun to the consumption, so that consumers can understand the connotation of the brand more deeply.

For example, in recent years, many international brands began to apply sexy to advertising performance. Dior's clothing ads boldly show dubious and rebellious, two women dressed in Dior costumes love the sexy and avant-garde of the costumes. The appeal of sexy in gu--i clothing advertisement is partial to extravagance; Chanel is more sexy and elegant. The exposed visual image and ambiguous advertising language are constantly affecting the bottom line of human beings, but we have to admit that sexy clothing advertisements have attracted the eyes of countless consumers.

The fashion world is colorful, and the originality of clothing advertising is hard to sum up an unchangeable law. In the vigorous development of the garment industry, there are also some new forms of advertising creativity. Although these new forms of creativity are not mainstream, they are unique. strategy And the way of expression is shocking. In terms of clothing, postmodern advertising is unique in its creative expression, and can be regarded as a new creative trend of clothing and its brand.