Mistakes And Solutions In Clothing Store Management

Everyone knows that the boss of children's clothing shop is also a few unhappy families. The owner of children's clothes shop is very frequent.

1, the wrong choice of goods.

The wrong choice of goods in children's clothing shops is usually manifested in two aspects. One is the purchase from the shopkeeper's feeling. The shopkeeper thinks that the beautiful style will enter a lot, and these styles are often not what the customers like. Two, follow the big stream to choose the goods and see the street.

A large number of styles entered, resulting in fierce competition in product homogenization.

The solution to this problem is to fully understand the needs of consumers, to communicate with customers before buying, to consider what products are needed from the needs of most customers, and to avoid buying goods with large quantities, which can avoid price war with peers.

In addition, the market competition for children's wear wholesale market is also fierce now. Whenever possible, wholesalers promise to return the goods within a certain period of time, or return them on a pro rata basis, so that they can reduce the inventory pressure of clothing stores.

2, the wrong choice.

Children's clothing stores are basically "young and beautiful" when choosing shop assistants. Because of their lack of corresponding life experience, such salesmen lack guidance ability when communicating with customers, and their sales performance is not satisfactory.

The author instruct the children's clothing store in Fuzhou's children's clothing brand store to ask for four conditions, that is, a friendly smile, a free image in communication, a 180 year old age of 30 years old, a strong sense of responsibility, a woman who has come to post observation. The recruited shop assistants can effectively communicate with the guests and make the turnover of the store grow obviously.

3, shop error.

The common franchisee said, "I find a lot of shops, but they all feel unsatisfactory". When I ask what their basis is, most people can not say enough reasons, and a few can tell a few reasons. Among them, there are many people who are known as "children's clothing business for more than ten years".

So, is the prosperous area and the clothing business circle really a good place to shop? I do not agree with this view, the main reason is that the cost is high and the competition is more intense in the prosperous area and the clothing business circle, and the mentality of consumers shopping is more drastic.

Therefore, the shop conditions agreed to by the author are: 1, the shop area is slightly larger, generally more than 30 square meters; 2, the surrounding area is based on the radius of 500 meters, there are a certain number of residents; 3, there are many pedestrians in front of the shop.

The reason is that the store conditions are mainly based on less investment and the combination of dynamic and static sources. The low rent of the shops can produce the appropriate cost for media advertising, so that consumers can have a brand identity and the difficulty of offline pactions will be reduced.

While the combination of tourists and static resources, the influence of shops will be expanded gradually.

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4, marketing mistakes.

The vast majority of children's clothing stores will have a "storm payment" theory, that is, a certain or several children's wear is selling very much. This phenomenon has made many shopkeepers proud of the correct selection of the purchase, but in fact, this is not a good thing.

The correct solution to this problem is that the salesperson must learn to really sell children's clothing and know how to match colors, children's clothing and human body.

And so on, do every clothing in the eyes of shop assistants is good products, so that all goods in the store can find suitable customers.

5, promotion error.

Opening a shop and keeping shop is a traditional practice, that is, waiting for customers to enter the shop and letting guests choose their own is the habit of opening up shop. Few people go to the "Kung Fu" outside the shop, which makes many guests who pass by the shop door fail to enter the shop.

6, service errors.

The service errors of children's clothing shops are mainly manifested in two aspects: passive service and no follow-up service. These mistakes result in low turnover and paction volume, which makes it difficult to make repeat customers.

If a salesperson enters a shop, though he has a polite language reception, he lacks of behavior reception, that is, allowing guests to choose products on their own, and the whole paction is passively served.

If we want to change the level of performance, we must take the initiative to sell.

When the customer enters the shop, the shop assistant must see the match of the guest in the instant with the type of the clothing in the shop.

And then quickly select the appropriate clothes for the guests to try and see if they can make the guests try whether they can make the key to the paction. When the guests try on the fitting room, the salesmen will find out second pieces and third pieces quickly.

To help guests compare and pick, this practice can often buy a lot of children's clothing for a customer.

In addition, the clerk should prepare a customer information book to record the guest's figure as far as possible.

Information such as color preferences and so on, so that customers can leave a telephone number as far as possible.

When customers are sent away, they have to give special account. Ask customers to bring their colleagues and friends to the store so that they can benefit the continuous accumulation of tourists and prepare for the gradual improvement of their performance and long-term management.

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7, the mistake of the system.

This kind of mistake is very obvious in the retail trade of children's clothing. Children's clothes shop is almost without system. Even the system is just a rule of working hours.

In fact, no matter which aspect of the system, only the system that can mobilize the enthusiasm of salesmen is the best system.

In this case, the author only emphasizes the salary system, because this system plays a key role in whether the enthusiasm of the salesperson can be mobilized.

"Children's wear"

"Net" in Fuzhou's direct shop, the original clerk salary is the base salary plus performance royalty, wage standard and local counterparts are not two kinds, is a common practice in the market.

One shop was equipped with four shop assistants and the monthly turnover was between thirty thousand yuan and forty thousand yuan. According to the daily income and detailed account records, the author found that the turnover rate was high and the volume of turnover was low. The finding showed that the flow of shops was good, but the number of purchases per customer was very small.

Then, the space for performance growth is objective. The salesperson's sales skills and work enthusiasm must be deficient. After observation, four salesmen are basically unqualified.

The author puts forward the solution: first, change the personnel, dismiss all the former salesmen, recruit new salesmen separately; two, adjust the salary system, the original base salary and

The percentage of the royalty is unchanged, and the base of a new turnover is determined. That is, the minimum monthly turnover of thirty thousand yuan is the base, and the turnover is increased by thirty thousand yuan. The base salary of the salesperson is doubled.

After the implementation of this system, the turnover doubled more than two times in the first month, and the monthly turnover was close to one hundred thousand yuan.