One Of Ma Yun'S Staff Letters Has Lit Three Fires.

In May 7th, an employee letter from Ma Yun was announced.

(Xiaoyao Zi) will take over as chief executive of Ali group (CEO), and former CEO Lu Zhaoxi will serve as vice chairman of Alibaba's board of directors.

For a time, the question of Xiaoyao is everywhere.

This low-key financial man joined Taobao in 2007 and served as Taobao CFO, after being COO of Ali.

"Gentle and gentle" is the evaluation of many multimedia people.

Wherever he goes, he wears a symbolic smile and has a reputation for "good luck" in Ali.

Just how a man who looks Nice is going to lead Ali into a new era after the "character exaggerated" Ma Yun and the sensible Lu Zhaoxi.

In May 13th, Zhang Yong first appeared in the group's internal conference.

The so-called new official took office three fires, Zhang Yong also seemed to put the "three hands" on the whole layout of Ali.

First fire:

Back to mind, upgrade service

Zhang Yong's first "fire" is clear: this year's goal is to exceed WAL-MART global and become the largest retail platform in the world.

In the next five years, Ali will achieve the turnover of US $1 trillion. However, how can we achieve this goal?

In his view, he must return to his original heart.

"Let the world have no difficulty in doing business" is the purpose of Ali, and such a large volume of turnover is based on the growth of numerous small and medium-sized enterprises.

"Back to the beginning of the heart" is Ali to upgrade and expand the existing platform.

In the new era, Ali must also give more meaning to "business that is not difficult for the world".

"We hope to build a truly open, pparent and prosperous business ecosystem through the platform, enabling all the world's enterprises to engage in business activities conveniently."

Alibaba said that the volume of pactions in the first quarter reached 600 billion 100 million yuan, an increase of 40% over the same period, of which the mobile terminal accounted for the first time more than 50%.

"

The turnover of the platform reached US $1 trillion.

Zhang Yong said: "Ali will pay more attention to service businesses and enterprises than before. In the era of integration of digital economy and real economy, all businesses and enterprises are upgrading. Ali must find their needs and provide services."

Second fires:

Strategically, push forward to big data cloud computing.

Limited to the upgrading of services, for Ali's development, it is certainly not enough, how to extend and expand, to be foolproof, and even more than expected to complete the paction volume of $1 trillion? This is Zhang Yong's second fire.

"Electricity, finance, logistics, cloud computing, marketing, internationalization, mobile", the seven platforms of Ali ecology will be upgraded in an all-round way.

There are not only electricity providers and finance, but also to create more independent platforms in the coming years and become the infrastructure of the new business age, providing the whole society with more businesses and consumers. "

Zhang Yong said.

Taobao is quality.

In branding, the upgrading of the platform can be seen by consumers.

And what is the upcoming independent platform?

Over the past 15 years, Ali has built an electronic business platform represented by B2B, Taobao and Tmall, and a financial service platform represented by Alipay.

For the average consumer, these two platforms are the most familiar.

However, these two platforms are also based on big data and socialized cooperation and services.

On this basis, Ali has done a lot, such as logistics, cloud computing, marketing and so on.

In Zhang Yong's view, five years later, besides electricity and finance, two to three platforms will take shape. "Maybe it's logistics. Maybe it's Ali's mother. Maybe it's cloud computing, big data, maybe other businesses."

After 15 years of development, Ali has accumulated huge consumer data, business data and commodity data.

Over the past 6 years, Alibaba has continued to invest in cloud computing to help domestic businesses and partners move from the IT era to the DT era.

The objective economic outlook of the whole Internet + is the objective demand for the whole business upgrading.

Zhang Yong excitedly said, "all enterprises want to move from IT to DT, all enterprises want to upgrade their infrastructure, all enterprises want to connect directly to consumers, all enterprises want to bring productivity with data."

He disclosed that behind the popularity of "Internet +", the digital economy and the real economy need to be combined.

Data is crude oil, cloud computing is the engine, how to use the Internet technology and ideas to pform the original business, how to generate new service users' methods and experience, and make the whole efficiency more improved, this is a problem that Ali is considering.

Ali will upgrade its business platform to the future commercial basic service facilities in the DT era.

In recent years, Ali Yun's actions are frequent: overseas, signing cooperation with Dubai tyrants, building seventh data centers in Dubai, adding several planned data centers in Japan, Singapore and Germany. By the end of 2015, Ali cloud will have more than 12 data centers in the world, half of which are overseas; domestic cooperation with hotels to promote Internet + hotels; cooperation with treasure ship network to promote Internet + shipping; and cooperation with home appliance brands, launching Internet + home appliances.

Ali's future "bureau" is gradually becoming clear.

Third fires:

Internal management gives young people more opportunities.

No matter how ambitious the strategy is, we need to put it into practice.

And the implementation of "people" is the key.

Zhang Yong's last "fire" burned back to "man".

Zhang Yong said that in the future, Ali will give more opportunities to young people and tolerate mistakes.

"Today's electricity supplier environment and customer needs have undergone tremendous changes, and can not keep up with the way of thinking more than a decade ago.

Alibaba needs more fresh brains and energy to create more surprises.

We take a clear-cut stand to encourage innovation and provide better sunshine and air for innovation.

Zhang Yong emphasized.

Zhang Yong believes that Alibaba, as a vision driven and firm value company, has experienced a lot of ups and downs in the past 16 years.

Alias must start from their own initiative, dare to innovate and dare to take part in it. There must be more energetic leaders to continue to lead the Alibaba forward.

At the same time, we should have a tolerant attitude towards the failures and mistakes brought about by innovation, and provide a relaxed atmosphere and resources support for innovation.

Although Zhang Yong's speech seems conservative, there are not many crazy targets.

But in fact, the three "fires" were all right, indicating that Ali is undergoing a major adjustment.

News +

Zhang Yong: inventor of "double 11"

Xiaoyao Zi is the flower name of Alibaba group CEO Zhang Yong in the company. Shanghai people, employees like to call him Lao Xiao, but he is not old at all. He was only 43 years old when he was born in 1972. He has become a CEO with a market value of more than 200 billion dollars and Internet Co. His 8 years of service were also the period when Alibaba took off.

In Ali, Zhang Yong, who is most related to the number 1, is probably.

According to the company insiders, his birthday is January 11th. When Taobao mall changed its name to Tmall in 2012, it was chosen on January 11th. The Tmall double eleven Shopping Festival created by Zhang Yong was also related to this.

Zhang Yong also claimed that 1 was his lucky number.

Zhang Yong gave the impression that his eyes were bright, gentle and gentle, and his voice was not loud. He was not as passionate and generous as Ma Yun, but he felt very pragmatic, low-key and focused.

Alibaba insiders say it's normal for Lao Xiao to work for sixteen or seven hours a day (in fact, other executives have similar working hours every day), and employees can often receive his bulk emails at night.

"Smarter than you, and more diligent than your boss."

This is the evaluation of Ali's staff.

Lao Xiao is a financial source. He has long been dealing with numbers and is not far from smart.

More than that, the old smart is also reflected in his judgment and grasp of the business structure, economic dynamics and supply chain. If he only knows numbers, he will not be able to airborne Ali after 8 years as CEO of the group.

In Ali, on the familiarity of business, I am afraid no one can surpass Lao Xiao, which is related to his career path.

Lao Xiao graduated from Shanghai University of Finance and Economics. He worked as an accountant in Anderson and became a chief financial officer.

In August 2007, he served as Taobao CFO. After a year, he became Taobao COO, general manager of the part-time Taobao Mall (Tmall predecessor), and took charge of Ali's start-up B2C business.

In 2009, Lao Xiao founded the "double eleven" Shopping Festival.

Lao Xiao once said that the four words of electronic commerce will even withdraw from the historical stage in the future, because the profound change of the electricity supplier to the existing business will make the electricity supplier less important in the future and become the commercial form itself.

In January 2013, Lao Xiao served as president of B2C business group (ALI group split into 25 business groups).

In September of the same year, he served as group COO, vigorously promoting the pformation of wireless terminal.

In addition, Lao Xiao is also good at investing, such as investing in Ali health, Yintai business, Singapore Post, etc. He is also leading the way.

Some people call Lao Xiao the lucky star of Ali. His 8 years of service were the period when Alibaba took off.

With 1 and 1 as lucky numbers, can you lead the Alibaba that is expanding globally to create more areas?