Where Does The Foreign Brand Be Afraid Of "Made In China" Tomorrow?

"Dongguan is stuck in traffic, and the world is out of stock."

This once illustrates the status of China's "world factory".

However, this once flourishing "world factory" is facing "the pain of destruction".

At the beginning of the year, Dongguan witnessed a large-scale collapse.

A large number of large factories such as toys, shoes, clothing and so on have been closed down or shut down. Undoubtedly, China is experiencing a hollowing out of the manufacturing industry.

"Is losing its aura.

Not long ago, Wu Xiaobo went to Japan to buy a toilet lid, which also caused great storms, causing the whole society to China.

The collective heat and reflection of the pain of pformation.

Where is the way of China's industrial pformation and pformation?

Abandoning copycat imitation and manufacturing pformation

Huaqiang North was once a weathervane of China's electronic market.

In the hottest days, most of the electronic products in China were controlled, so that farmers could use mobile phones and red phoenix legend.

Apple has just released Apple Watch, and saw it in Huaqiang North in 24 hours. The 6 Plus of Shanzhai apple is only 700, which looks exactly the same as the real machine; two hundred or three hundred mobile phones can make phone calls online, and are beautiful and good-looking.

Everything looks beautiful, cheap can buy high value, and can use products, but this simple copycat imitation, can not conceal the fact that "only high value, but no high quality."

Is the high face value enough? A brutal truth is that the growing middle class of China, which collectively despise domestic products, has become an important support for others to expand domestic demand and ensure growth.

Limited Edition Rolex with wrist, Hennessy like boiling water consumption, crazy grab LV handbag......

Judging from clothing and other durable consumer goods, China's emerging middle class is a frequent visitor to foreign outlet, and even boosts Zara as the world's best selling popular clothing brand.

Of course, under the food safety anxiety, they go abroad to rush to buy foreign milk powder is not news.

They even snapped up German knives, Japanese rice cookers, French bags and clothes.

Obviously, the "low end manufacturing" with high cosmetic value can no longer satisfy their needs. They hope that the product will be truly "useful" and even bring pleasure.

The prosperity of Nike and Adidas, and Lining et al.

The crisis is the best proof.

Looking back at Taobao, which once used to "omnipotent", not long ago, a fake report made Alibaba group evaporate 40 billion of its market value overnight.

Subsequently, Ma was determined to crack down on counterfeiting and quality. This also shows that there is no future without the aesthetic sense of design, without technical content and without added value.

Obviously, made in China, it can no longer be satisfied with simple copycat imitation. The pure "high face value" has long been unable to support the growth of national brands.

China's manufacturing needs not only to meet the barely qualified vision, but also to feel the beauty of detail and connotation by hand.

Abandoning the low-end manufacturing and relying on technological innovation to create brand with high value, high quality and high added value is the only way for China's manufacturing pformation.

As Wu Xiaobo said, the "made in China" tomorrow is not in his place, but only in the ability to make a moving product.

And I think such products can be called "the beauty of hand products".

"The beauty of hand products" is the future of China's industrial production.

Of course, "the beauty of handmade goods" does not mean returning to manual retro activities. Instead, it refers to the spirit of craftsmanship craftsmanship and refinement in the management of enterprises in the post industrial era.

Take apple as an example, although it is the world's assembly line manufacturing, it is also a modern marketing mode, but apple is extremely demanding on user experience, not only with high value, perfect details, but also to the greatest extent "fool", so that "big uncle will use it".

For example, Italy IMOLA tile has entered China since 1999, and has been ranked first in the import tiles for many years.

Behind the achievements, IMOLA interprets its brand so well: it has a history of 140 years, and has established a global reputation with the unique pursuit of "beauty and art", the ultimate pursuit of excellent quality and the green social commitment.

Whether Apple products or Italy IMOLA, they all win the ultimate pursuit of "beauty of handmade goods".

Just like Wu Xiaobo's previously mentioned manufacturing philosophy, the rice cooker can make the rice grains clear and sticky, and the kitchen knife can make the housewife's knife drop, effortless and effortless; the toilet is not only beautiful, but also makes the buttocks clean like jade.

To be frank, it is not only attractive but also high quality, which brings pleasure and detail enjoyment. This is the beauty of handwork that no consumer can resist.

Many people say that China's copycat imitation is inevitable. "Beauty of handmade goods" means high cost, high production, great investment and impracticality.

This is actually a fear of pformation.

Reform must have sacrifices, but in the long run, sacrifice is for healthier and more sustainable development in the future.

On the one hand, China's manufacturing cost advantage is gradually losing, no technological innovation, no independent intellectual property rights, which means no way out; on the other hand, the vicious battle of "low price" and "high price performance" will change the industry from "blue ocean" to "Blood Sea", and a brand will quickly drown in the wave of manufacturing industry when a storm hits.

It is not easy to make "beauty of handmade goods", but "imitation, duplication and plagiarism" is absolutely not feasible.

A representative of a Chinese mobile phone company said frankly, "we have done Shanzhai before, but the result is a dead end.

Taking mobile phones as an example, the marketing mode of similar operators to send packages to mobile phones will greatly suppress the survival space of Shanzhai products.

As a matter of fact, with the wave of mass entrepreneurship and innovation, a consumer oriented upgrade

It is ready to go.

The collapse of Dongguan and the painful pformation of Huaqiang North have sounded the alarm for us. There is a scale without profits, with no details, no speed and no quality. The Chinese manufacturing will remain stagnant all the time.

The more noisy and impetuous times, the more Chinese national industry should adhere to the dream of serving the country by industry. With technology, innovation and creativity as the leading role, based on the internal demand of consumers for "beauty of handmade goods", we should promote the upgrading of product services and strive to consolidate their brand base.

Foreign brands that are unruly and counter attacking are not afraid, because no country has such a strong industrial manufacturing base. There are so many official and private capital. There are so many entrepreneurs who are brave enough to start their business and not to be afraid of difficulties.

The premise is that we really understand what our competitors' core competitiveness is and what consumers are willing to pay for what products they want.

In the process of creating from China to China, from China speed to China quality, from Chinese products to Chinese brands, "beauty of handmade goods" will be the most gorgeous blooming flowers.

Fortunately, a large number of domestic brands have stepped forward in the "pformation of the beauty of hand products".

They are gradually emerging in the international arena and become the benchmark of international standards.

"The beauty of handmade products" will set off a revolution in all aspects of China's manufacturing.

In the next few years, it will be no problem for China to rise again.

Ready to sell the true beauty of handmade products to consumers.