Why Can Moncler Make Big Money In A Weak Market?
As of March 31, 2015, the group's revenue rose 38% to 201 million euros (1 billion 398 million yuan), much higher than Thomson Reuters analyst.
Expect
177 million euros (about 1 billion 233 million yuan).
Moncler attributed the good performance in the first quarter to the low performance of the euro and the strong performance of the international markets such as North America, China and Japan.
The Asia Pacific region is currently the largest selling market in Moncler, supporting Asia, China, Hongkong, Japan, Korea and other regional markets, and the Asia Pacific market grew by 66% in the first quarter.
However, the brand CEO Remo Ruffini said in an interview last October, "we have succeeded in China, but it is not the largest market. Compared with Japan, the Japanese market is bigger.
Sale
The increase is also very eye-catching.
If you often look at street pads, you should have noticed that this winter's most popular brand of down garments.
Moncler, founded in 1952, did not have much connection with fashion at the beginning. Until 1980s, it was called a "Italy (Paninari)" by a group of Italy.
fashion
Enthusiasts, and under this group of people, gradually spread the trend of wearing Moncler.
In fact, every year in Paris fashion week and Milan fashion week, Moncler is not just a down garment manufacturer, but also gets a share from the luxury fashion and accessories market.
Unlike the usual bloated and conservative down jacket, the creative director who once served in Moncler is the name of the fashion industry.
This list is from GUCCI.
Originality
Alessandra Facchinetti, director, to Thom Browne, former sales director of Armani.
In addition, Moncler often co operates with Chao brand to launch the joint design.
Although one
quarter
Good performance, Ruffini also sniffed the smell of crisis.
He believes that the challenges that the brand may face in the next 5-10 years will come from wholesale business: "Moncler has many sales difficulties in New York's Dover Street Market, London Browns and Paris Colette.
Buyers of buyers have been pursuing novelty, where sales are not comparable with department stores.
To this end, Moncler is actively adjusting its business strategy.
retail
End revenue increased to 69% in the first quarter, compared with 56% in the same period last year.
As of March 31, 2015, the group operated 181 stores, with a year-on-year growth of 9, including 151 retail outlets and 17 year-on-year growth, all in the Asian market.
- Related reading

Local Garment Industry To Speed Up The Response To The Korean Korean Free Trade Zone Impact
|- Enterprise information | Qufu Brocade Handicraft Workshop -- Exquisite Life &Nbsp; Heart Felt
- News Republic | China'S Real Estate: Jinjiang Boss'S Dream Of Fashion Creation
- Footwear industry dynamics | Domestic Brand Shoe Enterprises Are Promoting Internationalization Through Department Stores.
- Accounting teller | Turnover Of Working Capital
- Fujian | Fujian Leather Occupies A Growing Share In The Guangdong Market.
- Female house | YISHION: 2011 Invites You To Be A Travel Adventurer.
- Accounting teller | Note Of Exchange Rate
- Accounting teller | Accounting Knowledge: Profit Retention Rate
- Shoe Market | The Boot Price Is Five Hundred Or Six Hundred &Nbsp, And Goes Into The Store To Sell Two Thousand.
- Company news | Adidas'S Goal Is To Exceed Nike.
- How Can A Clothing Store Find A Good And Inexpensive Source Of Goods?
- City Beauty 2015 Explode Fire New Sexy Elegant Little Woman
- Fashion Designers Teach You The Most Comfortable Collocation.
- Chinese Tourists Support Japan'S Luxury Brand Market
- Under The Internet Thinking, Fujian Sporting Goods Will Definitely Outshine Others.
- 都市麗人林志玲、黃曉明代言 打造內衣時尚大秀
- Sexy Fashion Perspective, Summer Comes To Show The Body.
- Branding And Chewing "Sports Fashion" This Brand
- 2015 City Beauty Dongguan Held A New Product Conference
- Fierce Competition In Women'S Shoes And How To Break Through The Brand Of Chinese Women'S Shoes