Under The Internet Thinking, Fujian Sporting Goods Will Definitely Outshine Others.

With the formation of the strategy of "one belt and one road", under the policy of the State Council promulgated the "opinions on accelerating the development of sports industry to promote sports consumption", as the core area of the maritime Silk Road in twenty-first Century, what are the advantages of Fujian's sporting goods industry? What are the advantages of Fujian?

How will the industry seize the opportunity and continue to innovate?

Recently, a feast of thought and collision of thought in the 2015 China Sporting Goods Industry Annual Summit Forum opened in Fujian. Experts attending the meeting said that Fujian, as a domestic sporting goods manufacturing base, has cultivated a number of sports brands that enjoy a reputation both at home and abroad. Now, after adjustment and pain in the industry, along with the upgrading of the consumption of national fitness, Fujian sporting goods brand will usher in another golden ten years through giving full play to regional advantages and seeking new changes in the Internet thinking.

Giving full play to regional advantages

Upgrading industrial technology content

This summit forum focuses on the development and construction of sports goods enterprises in Fujian, and explores the theme of "value creation". It has strong pertinence and foresight, and offers suggestions for the development of sports industry in Fujian and exchanges and cooperation in sports industry across the Taiwan Strait.

Peng Xiao, vice director of the sports equipment and equipment center of the State Sports General Administration and vice chairman of the China Sports Goods Industry Federation, said that the release of the State Council's opinions on accelerating the development of sports industry to promote sports consumption will further release the huge potential for national sports participation. China's sporting goods industry is likely to usher in the golden ten years of rapid development.

"But

With its regional advantages, its industrial chain and industrial layout are ahead of the domestic sporting goods industry. Therefore, we hope that through the wisdom of Fujian special forum, we will stimulate the spark of thought, find out the direction of joint efforts, and further promote the further development of Fujian sporting goods industry.

Feng Jianzhong, deputy director of the State General Administration of sports, said at the forum.

It is understood that at present, the sporting goods industry in Fujian has formed an industrial chain, and the brand benefits are growing. Among them, Xiamen is the largest fitness equipment manufacturing export base in the country. The sporting goods brand of Quanzhou is more and more outstanding in the domestic sporting goods industry. While the Ningde Fu'an's branding industry has grown through more than 30 years, it is now in line with Guangdong and Zhejiang, and has become the three major gathering place for the production of massage health care equipment products in China.

"Although the sporting goods industry in Fujian is thriving, the overall level of technology is not high enough. Enterprises should make further efforts in pformation and upgrading, and establish a world leading level R & D institution to promote technological innovation, process optimization and upgrading of products, and enhance product technology content and brand added value."

Xu Zhengguo, director of Fujian Sports Bureau, suggested.

Xu Zhengguo said at the forum that the summit is to promote the development of sports goods industry in Fujian.

While promoting the technological innovation, Fujian sporting goods enterprises can also actively pfer the sporting goods industry in Taiwan, and attract Taiwan sporting goods enterprises to establish regional headquarters, supporting bases, logistics centers, operation centers and R & D centers in Fujian. They should learn and apply the advanced technology of Taiwan's body building products manufacturing industry, and promote the rapid pformation and upgrading of Fujian sporting goods industry.

Internet Era

Focus on user interaction experience

In sports industry in Fujian, sports goods are indispensable.

Industry.

With the coming ten years of gold policy, under the background of the Internet plus era, the representatives of enterprises think that products and brands are still the key, and brand ecosystem building is an important way for future development.

Ye Qi, executive vice president of XTEP (China) Limited, said that from the perspective of future market, sports brand concentration will be higher and higher, but the popularity of sporting goods brands will be too high to encounter market ceilings. Therefore, the future development of sporting goods enterprises must make good products and brands, and give consumers a good sense of brand belonging.

"First of all, products, whether they are functional or aesthetic, should satisfy consumers' needs for sport, social interaction and fashion as much as possible.

The second is brand. Different brands represent different cultural connotations and different lifestyles. If your brand can not be recognized, sales will be faced with difficulties.

Ye Qiru said.

Shu Hua vice president Wu Yan believes that in the Internet + era, Shu Hua's focus on users is the public. He hopes Shu Hua can really provide users with more professional, more intelligent, more healthy solutions.

"Based on a large number of interactions with users, we find that what users really want is not simply a powerful device, but a truly beneficial fitness solution. This solution must be customized.

Therefore, the competition in the future sporting goods industry is not simply product competition, nor is it the competition between enterprises and enterprises, but the competition between industrial chains and industrial clusters.

Zhou Wengui, chairman of Intel Sports Limited, also told reporters that inte sport was originally a

At present, the company is actively pforming itself into a provider of comprehensive sports programs. "We can provide consumers with goods and services, from the following two aspects: online sales, service experience, professional information, and serve every sports group to provide an important solution for them."