Fujian Putian's Transition To "China Made"

It is understood that the first sale of 17 independent brands, from Putian's more than 300 independent brands screened out, are all high standard processing technology. Take the sage's vulcanized sole as an example, compared with the national standard, the soles must be higher than the 20 thousand bending standard, the soles can be bent 100 thousand times; the outdoor rubber sole of Luo Chi is above 85%, while the national standard requires 40% for outdoor shoes.

Alibaba group said that all products included in "China made" Independent brand The quality guarantee will be signed with the brand manufacturers according to the strict admittance system, and the local government departments such as quality supervision, industry and commerce, public security and other government departments will be promoted to jointly supervise the production and sale of the products. Once the buyer issues a complaint about the quality of the shoes, Ali's retail platform will link the seller to the buyer for the first payment.

For safeguards Consumer On the same day, Alibaba announced the launch of the first pilot site certification scheme: all participants. Made in China The seller must accept the authenticity of the identity, the residence information and the way of contact verification; register and confirm the production plant name, site, supply chain information, warehouse location, delivery mode and so on; the foregoing information will be synchronized to the Alibaba and the local industry and commerce, public security departments, and the three party shall jointly supervise the enterprises.

Statistics show that Putian has more than 2000 shoe-making enterprises, of which more than 250 enterprises are above designated size. Before this, many illegal elements made use of the local perfect sports shoes industry chain "offline sales, online sales". The government of Putian and the Alibaba have provided a brand-new idea of fighting against counterfeiting, namely, continuing to crack down on counterfeiting one hand, and supporting the transformation and upgrading of local independent brands through the "China made" project.

In addition, Alibaba group will also sort out and link up the important industrial belt of Zhejiang Pinghu suitcase, Guangdong Shunde kitchen electricity and Guangdong Shantou toys in the future, so as to promote the transformation, upgrading and innovation development of enterprises.

Fujian's Putian, a "high imitation shoe town", has transformed into a "China made product". 17 local shoe brands have been officially launched on the Taobao and Juhuasuan platforms of the group. Nearly 100 sports shoes are from the same line of production as the world's top brand sport shoes. Meanwhile, all the Zero selling platforms of Ali will link up with sellers to make advance compensation for buyers.