Dahongmen's Industrial Transfer Is Fully Activated.

　　 "Beijing white" industry is heating up, and Dahongmen merchants are heading for the white ditch.

In April 24th, nearly 20 large trucks were packed up and lined up in Dahongmen, Beijing, ready to go to Hebei Baigou to prepare for the opening of the April 28th Baigou Dahongmen International Garment City B. Dahongmen Market Another wave of merchant relocation.

"Beijing's trade and logistics outsourcing is the trend of the times. We are engaged in wholesale trade. After inspecting the numerous markets around Beijing, we finally decided to choose Baigou. The main consideration is its geographical location, warehousing and logistics, and the hardware and software infrastructure of the market are more developed and mature." One of them, Mr. Gao, told the author.

With the coordinated development of Beijing, Tianjin and Hebei, and the warming of the core functions of Beijing's non capital cities, more and more businesses and businesses feel the urgency and pressure of relocation. "Where to go? How to occupy the new market?" has become the most concern of the interviewed merchants.

　　 Occupy Baigou Market

When other merchants are still on the sidelines, Mr. Zhou from the Beijing zoo wholesale market (hereinafter referred to as "dynamic batch") has decisively decided to "shift" to the Baigou. He said to the author, "after hearing that the moving batches should be transferred to the whole, where is the first thing to think of? Where is the market suitable for our development? I was the first batch to sign the contract, and I decided to stay in the Baigou once. In fact, I have also visited many parts of the country, including Beijing, Langfang, Tianjin, Tongzhou and other places, but after a comprehensive comparison, they decided to choose Baigou. The reason is very simple. Baigou has an industrial foundation, which is faster and has potential for development. In contrast, our risk is much smaller. If a market can not start late, the incubation period is too long, and the possibility of death is very great, which is very risky for us.

According to Mr. Zhou, he is engaged in Clothing business It has been more than 20 years ago, and it was the first to fight in Guangdong. There are four main reasons for his "love": "look at the foundation, look at the background, see the space, and see the potential". Although some markets are bigger than Baigou, they are more partial. "I mean" partial "is not only refers to the geographical location of" partial ", but refers to the blank of the industrial foundation. If a place has no basic matching, it will be very difficult to make a drop in a market. Instead, the Baigou is different from the original. It is originally a trade and logistics center like bags and bags. It has long been a prerequisite for the wholesale industry. This is also unmatched in other regions, so after comprehensive consideration, it has decided to go to the development of Baigou. Mr. Zhou explained.

Unlike Mr. Zhou's "one decision", Wu, from Dahongmen, has to be cautious and meticulous. "Baigou is relatively close to Beijing, and it is very convenient to visit. I visited the Baigou 15 times before and after, and finally decided to stay." Ms. Wu laughs, "what impressed me most is that the policy is very good - free rent and management fees are not high; moreover, warehousing and logistics are relatively developed, and shipments are convenient to purchase. If we do wholesale, we will mainly focus on logistics." Baigou can be said to be a ready wholesale market, so there is no need to worry too much about the late development of the market. "

The same is true of Baigou warehousing and logistics system as well as Dahongmen's "tail cargo group" merchants. According to the author's understanding, "stalls, warehousing and logistics requirements are high" is the "tail cargo" business characteristics. Although Baigou is a town, it has been for many years. Trade logistics industry We already have all the necessary conditions for the wholesale format. Under the current situation of limited development in Beijing, our "tail cargo" needs to be held together, so the choice of the market is very important for the success or failure of the business. This time, our group has more than 200 households in the white ditch, and after the first two inspections, it feels good. Mr. Gao told the author.

Baigou has attracted the attention of Southern enterprises while attracting Beijing merchants. In December 5, 2014, the Guangdong leather goods merchants association, Guangzhou trust group, Mong Kok fashion (International) leather city and other heavyweight enterprises held a signing ceremony with Hon Dao international. This marks a new stage for the North-South exchange of goods from south to north.

"I have just returned from Xiongxian, Gaobeidian and other places. Recently, I have been exploring the surrounding market and found that the difference between North and south is not small, especially in the north, where clothing prices are disproportionate to their income, a bit high." Hang Pao brand clothing operator Wu told the author that she was the first wave to test the water, most of which came from women's clothing and a small number of children's clothing. Brand clothing In Hangzhou, Wuhan, Guangzhou, Shenzhen and other four places, the mode of operation is similar to the way of integration of "outlets". The difference is that she mainly does the integration of domestic brands, and brings the good brands to the masses of consumers by comparing the price of the people, aiming at the three or four line cities, even villages and towns.

Miss Wu introduced to the author: "Baigou and the surrounding market just have huge demand, which is very consistent with the positioning of" 800 million farmers' business "proposed by Longji Taihe, so it is very speculative at the moment, and is also in line with the current people's livelihood consumption, so I see the market prospect of Baigou well. {page_break}

　　 Leading enterprises in Dahongmen visit Baigou

However, at the same time, the merchants also put forward higher requirements in order to better develop together. Such as transportation, life support and publicity.

Fortunately, this year, the Jinbao railway will be opened to traffic and the long-awaited Jinshi highway will also start construction. This is also an important measure to implement the coordinated development of Beijing, Tianjin and Hebei and the memorandum of cooperation on transport integration signed by Tianjin and Hebei. The Jinbao railway is 157 kilometers long, with 7 stations including TianJin West Railway Station, Shengfang, Bazhou west station, Baigou, Baiyangdian, Xushui, Baoding and so on. After completion, the running time between Baoding and Tianjin can be reduced to 40 minutes.

In addition, according to the plan, the new airport to Baigou new town, Beijing to Shijiazhuang inter city railway, Baoding to Shanxi Daxin railway, Zhangjiakou Baoding through Huanghua railway, are planning.

On the one hand, the core function of Beijing's non capital is ease, and the other is Baigou's active undertaking. According to government data, starting from 2015, Dahongmen will cut 10% of its business every year and complete the upgrading and transformation of the region in 5 years. It is estimated that 12 markets will be moved out in Dahongmen. The government of Xicheng District has formulated a catalogue to clarify the time node of industrial relaxation, and plans to relocate 200 thousand square meters this year, accounting for 2/3 of the wholesale market of the whole zoo.

Faced with the situation of "before and after", the wholesale business in Beijing is also actively looking for a place suitable for its own development. It is reported that the government of Xicheng District is expected to sign a strategic cooperation agreement with the Baigou New Town Management Committee in early May.

In April 16th, the head of the Xin Fuhai industry and trade group went to the Baigou for an inspection. This means that as a leading enterprise in Dahongmen, Xin Fuhai industry and trade group has extended its "olive branch" to Baigou. Beijing Xin Fuhai industry and trade group is the capital business center of "fashion capital" - the leading enterprise in Dahongmen clothing business district, with Beijing Dahongmen. clothing The two symbolic wholesale markets of the commercial city and Fucheng mansion have promoted the formation of the whole garment business district in Dahongmen.

According to people familiar with the matter, Xin Fuhai industry and trade group has been operating in Dahongmen for many years. Its appeal and influence are very different. The enterprise can drive the choice of many merchants in Dahongmen.

In charge of the exchange with the director of the international trade group, the responsible person said that the scale and influence of several major professional markets in Baigou is obvious to all. In the strategic layout of Beijing's industrial restructuring, Xin Fuhai industry and trade group is also constantly looking for new ways. Through this exchange and communication, we have a comprehensive understanding and understanding of the development of Baigou, Gaobeidian and Baiyangdian three places. We hope that the two sides will find their cooperation points according to their own development needs, and form a feasible plan as soon as possible in terms of cooperation, cooperation conditions and cooperation mode, so as to promote substantive strategic cooperation in the entity business sector.

Frequent exchanges between enterprises are inseparable from the government's "matchmaking". In implementing the coordinated development of Beijing, Tianjin and Fengtai District, the Nanyuan township government in Beijing has had many contacts with the Baigou government and the market operators. This is also a solid promotion of the national strategy of Beijing, Tianjin and Hebei.

Beijing Fengtai District Nanyuan Township official said: "Beijing Dahongmen market and Baigou market have similarities, the market development context and prosperity process is similar. The Beijing municipal government has relaxed Dahongmen. Wholesale clothing The market and other non core functions of the capital are put on the agenda, and the market is expected to be completed in 2017.

In September 28, 2014, the opening of the A block of Baigou Dahongmen was the first achievement of Beijing's industrial transfer. The successful opening of B block was a phased achievement of the coordinated development of Beijing, Tianjin and Hebei under the new situation in 2015, indicating that Baigou had taken a new step in the transfer of Beijing Dahongmen market. It is believed that under the joint efforts of government guidance, business leadership and market play, Baigou will further form a new climate of industrial undertaking, and the successful settlement of Dahongmen market will also enhance the confidence of merchants in Beijing's industry and play an important role in promoting the coordinated development of Beijing, Tianjin and Hebei.