Running Concept Store Becomes "Fragrant Steamed Bread" To Boost The Development Of Sports Market

Events promote the development of running, and running concept stores turn into "fragrant steamed bun".

In such a way, it is easy for people to think of a word "blind expansion", which makes people wonder if their business is so good.

The China Association of parks recently released the 2015 marathon schedule. This year, 51 marathons will be held in China, and 5 more on the basis of last year. This is only a marathon registered in the China Association of field sports.

Du Zhaocai, director of the National Sports Administration's field management center, announced the abolition of the marathon examination and approval at the annual meeting of the Chinese marathon at the end of last year.

The event was organized to speed up the development of running. The running market is like a beautiful and delicious cake. There are more and more people who want to go forward.

At the end of last year, another running concept store appeared in a shopping mall in downtown Chengdu.

This is already the second shop in the mall that sells mainly running equipment in a year.

"It took me 4 years to complete the market research and started the running equipment company early last year."

Yan Wei is a running equipment company CEO. His company has more than 60 brands of running equipment, covering almost all running products.

Yan Wei said that the most expensive one is smart watch, and the most high-end one needs five thousand or six thousand yuan.

Besides, there are also professional running pants, shoes, socks and so on. "The material of professional running socks must be fast drying and sweat absorption."

And because it is

The package and the friction between the front and rear feet are carefully handled.

The value of such socks is between 30 and 300 yuan.

Yan Wei revealed that he had recently seen an internal report that the total business volume of running equipment in China in 2014 reached 30 billion. "The data of this report mainly come from the sales volume of each running brand retailer, so it is not accurate, but a running company like ours can achieve tens of millions of business in a good year."

For this huge figure of 30 billion, he also thinks that the store is basically reliable: "a store like ours, one year.

Can also do a five to six million, business is good some can also do about 8 million, so many stores in the country.

"Our store just entered more than 60 pairs of running shoes with a price of about 1800 yuan last month, which is the highest price in the store.

Now, there are only a few left. "

Shop Director of Chengdu Nike run experience store said that in their stores, there were a lot of female customers every day, and women running products often sold out. "Last month, the sales of women's products accounted for 55% of total sales in our store."

According to Nike's statistics last year, running products have accounted for 20% of the company's total revenue, enough to compete with traditional projects like basketball and football.