Hangzhou People Say: Yintai Is The Pronoun Of Fashion.

Shen Guojun, chairman of Yintai group, will attend the great public speech delivered by the Chengdu business daily, "I look at the next 20 years".

As the most innovative business leader in the domestic retail industry, Mr. Shen Guojun's speech has attracted the attention of many Chengdu residents.

Since the first announcement of this newspaper on Wednesday, the consultation telephone has continued to be hot and hard to get.

Many readers call to listen to his speech on the spot, to see this elegant, low-key but charming charm of Yintai masters, in order to explore Yintai's constantly changing commercial code.

In order to give readers a better understanding of Yintai, the Chengdu Commercial Daily reporter has made a special trip to Hangzhou, which is the most densely populated stronghold of Yintai business.

"In Hangzhou, we go shopping and go to Yintai. It's not a heavy day to visit Yintai every day. It takes at least one year to eat Yintai every day!" some people in Hangzhou said jokingly, "8 million Hangzhou people are not visiting Yintai, they are on the way to Yintai."

In mid April, Hangzhou was already green.

In the eyes of reporters, Hangzhou, known as paradise, and Chengdu, with the reputation of Tianfu, are equally atmospheric and full of beauty.

Hangzhou city and Chengdu City have one thing in common. They are seamless integration of natural beauty and business prosperity.

People arriving in Hangzhou will be amazed at why there are so many commercial bodies called Yintai, such as Hangzhou, Wulin, Qingchun, culture square, West Lake Yintai, West Yintai city and Zhongtai Yintai city.

In Hangzhou, Yintai commercial iconic LOGO has almost become the most conspicuous symbol of this city. Everywhere: reporters take a taxi from the hotel via West Lake, and Hangzhou's most bustling commercial street Yanan Road, only five minutes drive. On the way, three Yintai business projects -- West Lake Yintai City, lakeside intime in77 and Yintai department store Wulin store are really amazing.

As a representative of Zhejiang businessmen,

The layout in Hangzhou is not surprising. According to the data from Yintai, Yintai has more than 20 stores in Hangzhou, such as department stores, shopping centers and so on. In, Yintai had a strategy of "dense Zhejiang". Apart from Hangzhou, there were lots of businesses in Ningbo and other cities.

"In Hangzhou, we go shopping and go to Yintai. Every day we go to Yintai for a week. It takes at least a year to eat Yintai." people who live in Hangzhou for a long time do not take this as a difference. They are accustomed to visiting Yintai as part of their life.

Some people in Hangzhou said jokingly, "8 million Hangzhou people are not wandering around.

It's on the way to Yintai. "

The reporter's taxi driver, Wei Wei, was in Yintai.

Every shop is like a family.

"Yintai Wulin shop has the longest stay, often has discounts; West Yintai city is the biggest, all beer and skittles have everything, there are many people to visit, the most expensive luxury, in very fashionable, 80, 90 after love to stroll......"

It can be said: in Hangzhou, almost no one does not know Yintai.

Just like Wei Wei said, Yintai has many stores in Hangzhou, but the rare thing is: in today's commercial homogenization, Yintai business in Hangzhou stores still have their own characteristics.

In particular, the Hangzhou Wulin general store of Yintai department, with "young people and new families" as the main customers, has become a well-known fashion department store in Zhejiang and even the whole country.

Many economic indicators such as sales, profits and Ping efficiency have been ranked first in the department stores all over the country for many years. The number of brands in the store has set the highest sales record in the country.

Store sales in 2012 were 3 billion yuan.

In November 16, 2013, it sold 150 million 600 thousand per day.

In November 16, 2014, the sales volume of Hangzhou Wulin general store exceeded 200 million yuan, which was called "shop king" of Yintai business.