Hangzhou'S First Cross Trade O2O Experience Center Has A Huge Traffic Volume.

Last Friday, as the offline physical Park of the comprehensive test area, the Xiasha cross trade park brought dividends to Hangzhou residents and opened the first cross-border e-commerce O2O experience center.

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Consumers only need to use the mobile phone to sweep the commodity two-dimensional code, or the order of the experience center computer can easily purchase all kinds of imported goods.

The experience center is very popular. As of 5 p.m. yesterday, the total number of people entering the shop has nearly 12 thousand people.

Where is the two floor of the Wumart Mall (Gao Sha Dian)?

The first offline O2O experience center was selected in Xiasha, located at the intersection of Jinsha Road and high Sha Road intersection.

The experience center is located at the two floor of the Wumart store (Gao Sha Dian), the outlet of the Wumart supermarket and an elevator.

The surrounding traffic is very convenient. Besides the bus stop, the C exit of Hangzhou subway line 1 will arrive.

If it is self driving, the urban residents can follow the Desheng Expressway down the sand direction, under the happy South Road ramp, turn right at the second traffic lights to Haida Road, turn left at third traffic lights to Jinsha Avenue, and go straight through two traffic lights.

"The Wumart high sand shop is a business circle on the top of the subway. The traffic volume is large and it is also the commercial gathering center of Xiasha in the future, so we are located here."

Xuan Lifang, director of Xiasha cross trade park, said that the first experience center area is 90 square meters. Through the combination of physical display and virtual exhibition, nearly 5000 products can be displayed, and one-stop shopping for online shopping entities will be available.

Reporters at the scene,

The store is very eye-catching, shop decoration is very refreshing, on the glass wall, "Xiasha Park cross-border e-commerce O2O experience center NO.001" glitter.

Entering the store door, you can see the recently flush Panasonic smart toilet lid.

Shelves are lined with chocolates, facial cleansers, body sculpting clothes, milk powder, imported child safety seats and so on.

In front of these goods, there is a "business card" which contains the specifications, origin, reference price and a two-dimensional code.

As long as you use your cell phone to sweep the two-dimensional code, you can enter the sales platform link and purchase the order.

"There are 500 to 1000 kinds of physical goods displayed in the first batch of shops, and more than 5000 products are displayed in virtual way through pictures, videos, etc."

Xuan Lifang introduced that the first batch of physical goods displayed mainly came from 8 main businesses and platforms, including Tmall international, NetEase koala shopping, suning.com and so on. Because of proactive reporting by enterprises, some online shopping explosions and the best quality goods were screened in the experience center.

According to the classification, the experience shop basically covers mother and baby, clothing, health food, cosmetics, small household electrical appliances and so on.

Li Miao, a customs officer of the Development Zone, said that the operation mode of experience center is an innovative attempt. With the special supervision zone bonded exhibition policy as the support, the goods are declared to the territorial customs in the form of bonded temporary exhibition area, and the deposit amount of the prescribed amount is put into the display center of the experience center.

Therefore, the goods of experiential shop are cross border commodities in Xiasha cross trade park. The import and export declaration, inspection and quarantine, and online sales are all sunshine supervision channels, and products can be traced back to the market. They have obvious advantages of price, time and quality.

The physical goods displayed by the experience center are not the same.

Xiasha cross trade office and Hangzhou Dianzi University developed a display center backstage management system. Through this system, we can make statistics on the amount of consumer scanning. According to the statistics and analysis of the volume of pactions, the experience center will retain some explosive funds and shelves some unpopular products, and the rest shelves will be made up of other high-quality goods in the cross trade park.