China'S Department Stores Suffer From "Closing Shop Tides"

According to the report, China's department stores will further expand the new business mode of multi format integration, and the convenience store with the function of "retail + restaurant + personalized service +O2O" will become a new investment and development hotspot in the future.

The "thirteenth China department store summit", known as the "Davos" of the Chinese department store, is being held here. More than 400 experts from department stores in China, Japan, Britain and other countries gathered.

Experts on the forum suggested that in the face of a major historical opportunity for the new round of technological revolution and industrial revolution, China's department stores should deepen reform and accelerate the implementation of the innovation driven development strategy.

At present, the Chinese department stores are entering a new round of change.

Artificial intelligence, big data, cloud computing and other new technology and new mode are reshaping the operation mode of the economy, but Chinese department stores do not want to continue to play the role of "riding the wall".

"Change in department stores needs to be done on its own."

Zhu Aihua, vice president of China general merchandise business association, said that nowadays, more and more stores and electricity providers have joined forces to accelerate the integration process, especially in the second tier cities.

It was released from the forum.

The 2014 annual development report shows that in 2014, the scale of China Mobile's shopping market pactions was 929 billion 710 million yuan, with an annual growth rate of 239.3%, much higher than the overall growth rate of China's online shopping. The mobile shopping volume accounted for 33% of the total online shopping market in China, and it is expected to exceed 2016.

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Zhu Aihua said that "bondage" will become a synonym for backwardness.

In the report,

In 2013, the Chinese bought 47% of the world's luxury goods, amounting to 102 billion dollars, while only 28 billion dollars were consumed in the mainland of China. In 2014, luxury consumption in China further shifted to overseas, and Europe and America grew by 6% and 7% respectively.

"Creating a rational consumption behavior of the domestic people" means more rigid policies are needed to solve this problem.

Zhu Aihua suggested that we should guide and promote the return of overseas luxury goods to the domestic market.

"More and more department stores ignore store operations and focus on suppliers' fees and outlets."

Zhu Aihua believes that this is an important reason why China's retail industry has been stagnant for a long time.

"Chinese traditional department stores should give full play to the advantages of existing network resources and brand reputation, and speed up mode innovation and integrate consumer driven based on Internet thinking."

Zhu Aihua pointed out that the government should also try to promote the development of innovative industries by means of marketization.

Today, large domestic department stores and foreign business super brands stand. From the experience of mature cities in foreign countries, although online shopping will lead to changes in the terminal market, the growth of total retail consumption will also drive the increase of experiential consumption.

In the view of some market participants, the new retail formats and business models are developing rapidly.

In 2014, the national retail sales reached 27898 billion yuan, an increase of 49.7% over the same period last year.

Online, mobile terminal shopping fast, convenient, free experience also caters to the potential psychological needs of consumers, so the rapid development of the retail market is inevitable.

"O2O focuses on ageing."

Song Qing, general manager of Changyi Technology Co., Ltd. told China News Agency reporters that China's smartphone users have exceeded 500 million, and each person spends more than 2 hours on his cell phone every day. Therefore, enterprises need to apply this new platform from marketing to customer service, so as to realize the modernization of communication between enterprises and customers.