Running Economy Brings Great Potential For The Whole Industry Chain In The Future.

Running economy drives the whole industry chain to predict the market or reach 30 billion.

About 21 thousand players participated in the Beijing international long distance running at the end of April.

Not only Beijing, the national marathon is very hot, last year the Shanghai marathon, 18 thousand places 4 hours to grab light, 2 million 300 thousand people sign up, Hangzhou marathon 5000 places, 2.5 hours.

What economic benefits can this hot running heat bring?

The heat of running in China really started in 2011.

In that year, the per capita Gdp of the mainland in China exceeded US $5000, and US $5000 meant that some residents in this country or region may be enjoying the development of their comfortable life.

It is from 2011 that China began to usher in the golden age of national running.

In 2011, there were 22 games, 53 games in 2014, and more than 900 thousand entries, and 70% of the cities in the country had one or more marathon events.

Compared to the 1100 marathons of the US in 2013, China now has only 53 games, and the gap is not small.

The market is at 30 billion, so this national fitness economy is still a long way to go.

Besides, the running economy has led the whole industry chain, first look at the equipment: it can be seen from head to toe: sun helmet, headphone, glasses, fast drying clothes, heart rate meter, smart bracelet, compressed socks, backpack, kettle, waist bag.

And so on.

There are also a series of sports related community APP.

According to statistics, 59.5% of consumers are interested in wearable devices mainly in sports fitness.

An ordinary GPS watch is worth thousands of yuan, and the industrial chain that it brings can be stretched for a long, long time.

The related industries around the marathon are thrived, from basic industries to training and cultural industries.

Marathon driven

How big is it? Take Hangzhou horse as an example, the cost of 12 million yuan, the income of more than 2000 yuan, and gross profit is 67%.

In this way, the average revenue per marathon is 8 million, and last year's 53 games, there was a 4 hundred million profit.

The driving effect on the local economy has become increasingly evident in the past two years. For example, a hotel near Huanglong Sports Center, Hangzhou, has a booking rate of over 90% during the competition, while only about 50% of normal time.

When the national economic level develops to the upper middle class, the service consumption like physical training, fitness and body beauty is easy to receive the favor of the citizens.

In the United States, the higher the level of life education and culture is, the higher people's health consciousness is, the more time and capital they will have to exercise, ask personal trainers, buy equipment, and even use sports to socialize.

In all fitness programs, running is a relatively low starting point, low cost and easy to be accepted by the public. Therefore, people who insist on running have shown explosive growth in recent years.

Running will inevitably lead to the great development of running economy, thus leading to the rapid rise and development of the whole industrial chain.