Under The Infiltration Of Culture, The Chinese Costume Of Tang Costume Will Be Replayed.

The first summit of "Tang costume fashion" summit ended.

The first summit forum of "international fashion trend of Tang costume and new style" was opened in the "2015 China Xi'an Silk Road East China International Garment Festival".

On the day of the event, leaders and guests attending the conference gave speeches on traditional Chinese culture and traditional costumes.

He made his own views and opinions.

The future of fashion guides the way.

Chinese costume will lead the next world fashion when the era of Tang costume is coming.

"One belt and one road" requires cultural pmission.

As we all know, as the new starting point of the Silk Road Economic Belt and the key cities in the western region, Xi'an is vigorously integrating the Regional Advantageous Resources and promoting the development of the region.

"Then"

"How deep is it?"

Jin Bei said: "the strategy of" one belt and one road "is first of all interconnection and interconnection. After that, what is running on the road is very important.

It is one of the most competitive industries in China, but it still does not occupy the commanding height of the world. Why? There are three decisive factors in the development of an industry -- resources, technology and culture.

China has an advantage over resources, but it has no advantage in technology. Moreover, cultural elements are becoming more and more important. What is China's cultural spirit under modern industrial civilization? Perhaps there is a misunderstanding that high technology is high added value. In fact, technology plays two roles in industry. First, it makes products better and second products cheaper.

Then what makes the added value of the product high? That is, culture is differentiation, unlike others, doing what others can not do, this is the added value.

For this view, Wang Xiangsheng agreed with him. He said: "the belt and road" is a good opportunity. We have been thinking about how to launch our products. The original concept is wrong. If we pursue the low yield value blindly, we should go the old way.

If there is no culture, clothing will only sell fabrics and workmanship, always worthless and uncompetitive. The brand must know how to increase the added value, and the culture of clothing is the value that the brand can not replace.

In his speech, Zhang Li said: "General Secretary Xi once said that in a solemn occasion, we should have our own clothes.

This is both for textiles.

The hope put forward by the industry is the bounden duty of our costumes. The era of integrating oriental culture with modern fashion and reflecting the great looks of the great country has arrived. Moreover, I think Xi'an has a unique advantage in making Chinese clothes.

First, Xi'an has a deep and thick historical and cultural accumulation. Second, Xi'an has a solid industrial foundation and is one of the important textile bases in China. Third, Xi'an Engineering College and other universities have trained a large number of excellent talents for the textile and garment industry.

"With the advent of personalization, the era of experience economy and the continuous upgrading of market demand, the vast number of consumers are changing in the way of loading characteristics and personalized needs. How to grasp the direction in time, lead the trend, support and promote services, promote the inheritance and development of the Chinese clothing industry, and how to bring the Chinese characteristics of clothing to the world, which is an urgent problem for our entire textile industry," Zhang Li said.

The modernization of traditional culture

Both the big era background and some of the current nodes prove that Chinese clothing is needed.

If demand exists, then what form should Chinese clothing exist?

"In the new era, the Chinese costume Tang costume still has its occasion and vitality, and the beauty shown by it is irreplaceable by other garments.

From a cultural perspective, Chinese clothing should show the ingenuity and creativity of Chinese craft, contain the profound connotation of Chinese culture, conform to the environment and life of the Chinese people, shape the etiquette and morality of the Chinese people, cultivate the aesthetic and taste of the Chinese people, show the spirit of China, the national spirit and the Chinese temperament, and demonstrate the outstanding demeanor and comprehensive strength of a great country.

In the design of Chinese clothing, we should realize the pformation and rebirth of a country of clothing.

Wang Ziyi explained.

Then what should we do? Wang Ziyi said, "the first is the inheritance of skills, the second is the cultural connotation, the third is the training of talents, the fourth is the construction of ecology, the fifth is the linkage radiation, and the sixth is the fusion of tradition and modernity.

To realize the pformation from quantity to quality, from traditional to contemporary inheritance and innovation, from the material level to the cultural level, to develop the new era of Chinese clothing design and realize the pformation and regeneration of the country of clothing is China's clothing.

The necessity and necessity of development is the necessity and necessity to realize the Chinese dream and realize the great rejuvenation of China. It is also the revolution that gives us the garment and textile industry in the new era.

Chen Huian said: "the central authorities put forward the" one belt and one road ", which brought a rare opportunity for development to the ancient capital of Xi'an. In order to carry forward the dress culture, Shaanxi reproduced the magnificent wind and color of the clothing kingdom in the Tang Dynasty and passed the Tang Dynasty.

A lot of innovative and practical activities have been carried out and good results have been achieved.

In 1987, I served as the director of Shaanxi Clothing Research Institute. I chaired the provincial science and Technology Commission's research and development of Shaanxi tourism souvenir clothing. I designed and produced more than 30 series of more than 200 commemorative costumes with the characteristics of Shaanxi's history, humanities and regional style, and hosted more than 200 tours and commemorative clothing performances in the province.

Later, we used traditional manual weaving to develop wedding series, birthday series, etiquette series, Tang costume and so on.

From 30 years ago, we were thinking about this problem. Until today, we are still persistent.

The era calls for the new Tang costume, and consumers look forward to the new fashion.

New form of cultural landing

The importance of culture is self-evident, so how does the culture go through the wind and rain, and how does it fall to where it is?

"In fact, as early as the late 80s and early 90s, our industry has always advocated that the nation is international, and the clothing industry must join our cultural elements. There are also a group of costumes such as President Chen, who insisted on the study of dress culture from 80s.

Su Baoyan said: "at the moment, the development of market rationalization and differentiation has brought new opportunities to the original design brand.

And the value of the brand and cultural value of the domestic market is also enough, we are not cheap, but too expensive, we want to improve the price ratio, that is, to let the people get more benefits.

But facing the international market, our brand influence is not enough and the added value is not high, so we must enhance the sense of value for the international market.

Secondly, we should cooperate fully in personnel training, resource integration, and strengthening propaganda.

Chi Zongjun said: "the core value of a brand is culture, so the cultivation of the brand must first be placed on the cultivation of culture and the refinement of culture. This is the basic guarantee for brand vitality. If the cultural value is not prominent and the positioning is not clear, it is difficult to achieve the continuity and influence of the brand.

Chinese clothing obviously has a thick cultural heritage, but we have to refine the classic elements of Chinese clothing culture. We should respect the classics and fashion in the design concept.

Moreover, the cultivation of a brand must have the spirit of a lifetime. Only if we stick to it for a long time can we succeed. "

In this regard, Wan Wenying also said: "the design of Chinese clothing should work hard to avoid duplication. If there are 10 shopping malls in the city, the brands in the 10 shopping malls are identical, or the clothes under the brand are identical, then the uniqueness of the shopping mall is very poor, and it is difficult to sustain development.

From a commercial point of view, we must avoid homogenization, and we should also pay more attention to and support the development of local brands and creative brands. "

How can we make innovations in the Chinese costume of Tang Dynasty? Qiu Xiao Jing shared: "we are breaking through the pattern of selling clothes one by one, with products as the mainstay, service as bonding, and connections as our core. This is also consistent with the development trend of the Internet age.

Here, I am not just hoping for my brand to be good, but I hope it will continue to flourish. "

Xiao Tongchun said: "China's peaceful rise needs to spread the Chinese culture to the world. Xi'an is a new starting point of" one belt and one road "and the silk road. We should build a garment industrial cluster here, take fashion clothes as the foundation, integrate into Tang costume and Chinese cultural elements, and create new Tang costume from clothing design, processing and production, clothing exhibition and trade, Internet +, electricity supplier innovation, logistics and distribution.

Through 5 years of efforts, we will strive to create several famous brands in China and the world so that Xi'an can become the world.

Center. "

Zhang Li, vice president of China Textile Industry Federation

Jin Bei, former director and department member of the Institute of Social Sciences

Chen Huian, President of Shaanxi Garment Industry Association

Xiao Tongchun, chairman of Huadong group

Forum dialogue guests