Mid-Range Fashion Brands Are Expanding Fastest.

"The core elements of globalization are technology and population changes, which have shocked the retail business. Population mobility has led to changes in consumption and consumption habits in many countries. Technology enables retailers to enter new markets and evaluate performance more rapidly. In the statement, Brandon Famous, senior managing director of World Bank Richard Richard, briefly explained the reasons for the market picture. "The tourism mode of consumers also means that many brands are well known before they enter a market, and this repressed demand has already made preparations for the brand to enter the market."

From America Retailer The most courageous in entering new markets. In 2014, US retailers accounted for 26% of cross-border commercial expansion, 41% of them entered Asia, 33% of them entered Europe, and 12% of them entered the Middle East and Africa.

Second the active retailer group came from Italy. They accounted for 14% of cross-border business expansion, followed by 11% of British retailers and 10% of France's.

European retailers are in the region. expand The most positive proportion was 42%, 39% in Asia, 10% in the Middle East and Africa. The number of retailers who choose to enter the North American market is only 3%.

The mid-range fashion brands are the most active in the world. Retail industry One, accounting for 21%. Luxury brands will also make the same choice, accounting for 20%. Franchised retailers account for 16% of the expansion. The number of coffee shops continues to surge worldwide, and is currently 16%. Only 1% of large supermarkets.

In the Americas, luxury fashion brands ranked first in the number of 26% expansion, 20% in mid-range fashion brands, and 14% in specialty and professional apparel.

In the 2015 overview of the world market in the world market, we can see that the intensification of competition in the industry and the increase of its operating costs will make retailers focus on competing for rental space in the growth market this year. In this way, it is particularly important to maintain good relationship with the owners, and actively cooperate with the owners and enhance consumer participation.