Luxury Goes To The Grave.

Lawyer Tao Jingzhou has provided the European luxury group with relevant legal advice for a long time. He believes that after the revision of the trademark law, the brand registration can be used as a reason for trademark revocation, giving more support to the brand from the macro aspect, and at the same time, the government is also increasing the illegal cost of knowing counterfeit fraud.

"Although the cost of counterfeiting is high, the brand side must stick to the anti-counterfeiting work and safeguard the interests of the brand."

Tao Jingzhou said.

international

The big name "Li Gui" problem has plagued brand development for many years in China. Tao Jingzhou believes that Chinese brands should learn from the experience of international luxury brands and make their own priority when they are internationalized.

Protect and register good trademarks abroad, especially international registration.

At the same time, in any market, there are false or

We must immediately take legal measures to eliminate it.

However, in addition to external reasons, the internal "hidden rules" may also give false products more survival soil.

"Counterfeiting rampant on the one hand, from the outside, those craft, high quality counterfeit products have formed a complete chain of interests."

The industry insiders told reporters.

However, some internal management "black holes" further indulged the existence of these phenomena.

According to its introduction, counterfeiting has been carried out within the brand, but in the name of counterfeiting, it has become a hidden rule. For example, in some channels, the brand side finds that goods that are "jumping goods" or goods with unknown origin (not necessarily fakes) receive black money in the name of counterfeiting.

The sales side also admitted that there was a problem with its own products, and accepted the fine for the sake of smoothing the matter. "Some new business platforms are particularly serious."

The person added.

In addition, luxury products often play "hunger marketing", claiming that a product is limited to only 2000 items in the world, and there are only 100 items in the Chinese market. "No one will rectify this figure. The reality is that although the limit is limited, the sales volume is far more than 100 and 2000. For this situation, the biggest ghosts of the product come from the internal brand rather than the counterfeiting business.

In order to sell and sell, the brand name is equivalent to digging the grave of the brand.

These people said.

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According to statistics from Japan's Tourism Bureau, the total number of visitors to Japan in February this year was 1 million 380 thousand, of which 360 thousand came from China, the largest number of visitors to Japan.

The cold February and the severe summer of August are the low season of Japanese shopping malls, and a large number of Chinese tourists are coming. Japanese businesses are relieved.

Recently, many Japanese media have studied the consumption patterns of Chinese tourists. They have created a synonym for Chinese tourists' crazy shopping behavior: "pop buying".

The Japanese economy magazine published an article that indicated that the average consumption of Japanese tourists is 200 thousand yen (about 10408 yuan), which is twice as high as that of other foreign tourists.

The most popular Chinese tourists are health products and cosmetics, followed by the Japanese toilet seats and electric rice cookers.

Fourth of them are bags and costumes.

It is quoted that the main shopping streets in Japan such as Ginza, Shinjuku and Ueno have recently set up duty-free counters for Chinese tourists.

The Ginza branch, often visited by the Chinese tourist group, has hired many Chinese receptionist to receive Chinese tours.