Important Factors Should Be Considered In Location Selection Of Clothing Stores
In the process of location selection, the above factors should be investigated, collected and analyzed, and all relevant possibilities should be understood. "Not only consider the status quo, but also understand the potential development and change in the future, especially the long-term planning of the city, traffic city, public facilities, etc.
The existence and development of clothing stores aim at the pursuit of the highest business profits. This is the economic principle of location selection for clothing shops. The location of clothing retailers is a long-term investment, and it is a decisive factor directly affecting the profits of enterprises.
One of the important tasks of deciding the store's location is to understand the surrounding environment of the shops, that is, the inspection of the surrounding business circles.
The retail business needs different business circles, even if the same format is different in different cities and different business circles. "Therefore, understanding the business circle should start with understanding a city and understand the distribution of the city's business district, so that we can find the most suitable retail store location. The business circle has a very close relationship with the daily operation activities of retail stores. No matter whether the newly opened or opened stores, we should not neglect the analysis of the business circle. The so-called business circle analysis is the business's research and sharing on the structure, characteristics, the scope of radiation and the factors affecting the development of the business circle, so as to provide a strong theoretical basis for the determination and adjustment of the specific location of the store. Different
First-class
Trading Area
Just like a nutrient rich soil, a successful shop location is a sapling. As time goes on, all the nutrients in the business circle will be fully absorbed, so that shops can grow into towering trees and make the storefront successful and thriving. "But the business circle often has a larger range of radiation, and which street should be chosen on the commercial circle?
Shop
It is also a decisive factor in the location of the retail location. The difference in the location of the store will result in a loss of performance. The choice of the street often depends on many factors, such as the number of people, the distribution of the existing business organizations, the direction of the traffic flow, the public facilities such as the parking lot, etc.
Retail enterprises must make investigation and determination before making the choice of streets.
The evaluation of the flow pattern is the first point of the store.
Pedestrian flow
In different areas, due to different factors such as the direction, target and time interval of people, there are different degrees of influence on site selection. "The purpose of passenger flow in prosperous areas of commercial concentration is generally to purchase goods as the mainstream, or to have a sightseeing tour related to the purchase of goods, so as to prepare for future purchases". Sometimes, the intensity of population, occupational distribution, income and age are also the main factors affecting purchasing power and buying habits.
It includes the hardware conditions of commercial buildings, such as area, foundation, depth, azimuth, sunshine condition, road connection and inclination.
Whether it is the opening of new stores or the renovation of old stores, it is necessary to find out whether they conform to the laws and regulations of urban planning or construction, especially some restrictive special regulations.
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