Green Shoes Occupy The International Market

Shang Pu consulting industry analysts pointed out that most of China's shoemaking enterprises take the developed economies such as Europe, Japan and other countries as the main battlefield of foreign trade. In recent years, the developed economies such as the European Union, the United States, Japan and other developed economies have continuously raised the environmental standards. For export oriented enterprises, they are now vigorously taking the green environmental protection route to find new opportunities through breakout.

At the 117th Canton Fair, many

The concept of environmental protection is penetrated into the production and production of products.

"Our company mainly produces environmental shoes and safety shoes, products exported to Europe and the United States, Australia and other countries and regions.

In recent years, enterprises have been actively promoting the safety certification of their own brand products, improving the quality of products from the aspects of environmental protection and protection function of PVC materials, and gradually improving their cooperation with foreign investors.

Ability. "

The person in charge of Shanghai Lan Sheng Stock Co., Ltd. said.

At present, over 80% of our shoe making enterprises have made all environmental protection materials.

Despite the purchase

The cost of raw materials and raw materials for enterprises increased by 5%, but in order not to lose the huge export quota of overseas markets, enterprises still insist on producing green environmental protection products.

Enterprises to develop the European market is also inseparable from the green products.

Shoemaking enterprises should adhere to the road of green environmental protection, actively carry out technological innovation, find new environmental protection raw materials, find new customers and new business opportunities, and open up larger overseas markets according to their actual situation, market demand and local strong footwear environment.

"The cost of making green shoes is much higher than that of ordinary shoes. On the one hand, shoemaking enterprises need to buy environment-friendly raw materials, and the price of such raw materials is relatively high. On the other hand, shoemaking enterprises need to increase the testing input of products so as to ensure that products can meet the requirements of the international market for environmental shoes."

The person in charge of Xiamen Victor Trading Co., Ltd.

"We can't enter the market without reaching European environmental standards."

Zhejiang Asian shoe industry Co., Ltd., responsible person said, as a production of women's shoes cross regional companies, Zhejiang Asian products are exported to Europe and the United States and other places, these markets directly contributed nearly half of the export volume for enterprises.

Although the purchase of green raw materials has increased the production cost of enterprises, enterprises still insist on producing green environmental protection products, and take this as a weapon to develop the European and American markets.

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Although future smart children's shoes products will become the mainstream of the market, not all shoe manufacturers can produce intelligent shoes products. For small and medium-sized shoe companies with limited technology and short operating capital, smart children's shoes are far from them.

"In recent years, smart children's shoes have become a fashion trend. Many large children's shoes enterprises have launched smart children's shoes products. Intelligent children's shoes with special functions will become a new growth point of corporate profits."

China Light Industry Arts and crafts import and Export Chamber of Commerce responsible person said.

"We collect data on children's health from China leather and footwear research institute and Taiwan University of science and technology, and develop new products of health shoes based on these data.

At present, we want to take care of the health products such as Gao Gong Feng, Bian Pingzu, internal eight and external eight, and push these products in second steps. We expect that the products will be fully marketed in the second half of the year.

Qi Kangfeng, general manager of happy Mitch (Fujian) children's products Co., Ltd.

"In view of the climate change characteristics of spring and summer alternates, POOVE implements a zipper sweater which is ergonomically designed. Its moisture absorption and sweating characteristics make the garment have superior quick drying performance, which can effectively discharge sweat moisture, improve the wearing comfort and satisfy the teenagers' healthy and fashionable wearing experience."

Chen Jinbo, President of POOVE, believes that teenagers are at an important stage, and that fashion is more healthy.

He said: "we lean production, at the same time, in the fabric of multi-functional mesh fabric.

This kind of fabric not only provides comfortable touch, but also has excellent quick drying and breathability, and is more suitable for young people's active and active personality, fashionable and healthy.

It is not easy to produce smart children's shoes.

According to the heads of several shoe export enterprises attending the 117th Canton Fair, it is very difficult for small and medium-sized enterprises to produce intelligent shoes.

"At present, it is unrealistic for some small businesses to make a pair of smart shoes.

Because small shoe companies lack technological innovation talents, and the technical level of workers is limited, it is difficult to achieve the requirements of R & D smart shoes.

Shenzhen Tai Ruixiang Trading Co., Ltd., the person in charge said.

"Not small and medium-sized enterprises are unwilling to produce smart shoes, but these enterprises do not have enough financial support.

At present, most small and medium sized shoe enterprises' funds can only ensure the normal operation of enterprises, and it is unrealistic to increase investment in technology.

Shenzhen silver Textile Trade Co., Ltd., the person in charge said.

Insiders said that at present, China's children's shoes market is still in the stage of industrial homogenization competition. In the future, children's shoes will enter a new era of multi category and multi industry integrated development, and some specific products will usher in a period of rapid growth.