COACH Start Shop Upgrade Upgrade Plan Prospects

According to COACH company, in the 2015 fiscal year, COACH's new stores in China will be dominated by men's and women's products mixed stores, which is also a strategic plan for its vigorous development of men's business.

Yang Baoyan, President and chief executive officer of COACH China, revealed that the company will open 20~25 stores in Huaxin this year, of which 10 stores will be closed because of relocation or adjustment, so the net increase will be in the home of 10~15, Yann Bozec.

"Most of the new stores will be concentrated in provincial and inland cities this year, and the population density and potential performance in these areas are expected."

Yang Baoyan said.

According to its three quarterly report in fiscal year 2015, the number of COACH outlets in the world during the reporting period was 973, including 165 stores in China (144 in mainland China).

And since last year, the expansion and renovation of stores around the world has become one of the main focuses of modern luxury concept stores.

By the end of 3 this year, COACH has upgraded 40 concept stores worldwide.

In fact, light luxury products have been in the ascendant in China in recent years, including Michael Kors, DKNY, COACH and other American brands, which have gained a large number of fans in China.

The industry expects that in the 2019 fiscal year, the global luxury handbags and accessories market will rise from $40 billion in fiscal year 2014 to US $56 billion.

Among them, in fiscal year 2014, COACH accounted for 11% of the high-end handbags and accessories market, ranking the top in the industry.

Frankly speaking, the company will push forward the brand pformation strategy and enhance its market share in China. It is estimated that the sales of COACH will reach 5.9~6 billion in the 2015 fiscal year.

"The three quarter of this fiscal year, China

An increase of 10%.

China is not only the third largest market for COACH after the US and Japan, but also the single regional market with the greatest potential for business growth.

At the beginning of this month, COACH announced its completion.

Design and manufacturer's acquisition of Stuart Weitzman Holdings LLC.

It is understood that the latter has sales in over 70 countries, and there are also e-commerce outlets in China.

Not only that, the rapid development of digital business and the opportunities for men's categories have also become an important strategy for the development of more and more luxury brands in China.

For example, COACH has already opened an electronic business platform in many channels such as WeChat stores, the company's official website and so on. The distribution resources under the tie line and the construction of call centers and other customer service departments have been stepped up so as to seize the opportunity before the fast fashion and light luxury competitors fully intervene.

Publicly available data show that men's consumption accounts for 18% of the global high-end bag Market and the market capacity is close to US $7 billion.

Among them, China's luxury bag market has more than 1/3 of the market share of men's consumption, far higher than the global average, and is continuing to grow rapidly.