H&M World'S Largest Flagship Store Opens In New York

H&M calls the store a "full concept" store, which means it carries all the collections, which is a real department store.

Its geographical location makes H&M ahead of other fast fashion stores, at least in the US, not just because of how fast it sells.

Zara also has Zara Home and Zara Kids series, but it is hard to find them in the United States.

Nevertheless, shops do not alienate customers who just want to get a cute dress quickly and wear it out that night.

The popular women's wear series is the first part of the door.

H&M, the world's largest flagship store, opened on the opposite side of Messi's department store (Macy's) in New York's Herald Square pioneer mall on Wednesday. This is the thirteenth H&M store in New York, which is located in the bustling Manhattan area, with an area of 63000 square feet. It is like a huge warehouse that can accommodate many customers.

Shocking apart from the size of the shop, there are also H&M product types, except for women's wear, men's wear, children's wear, footwear, underwear,

And all household products.

Each product category has a designated area.

Even to the extent that

The underwear is sold in a mini underwear store in the store, where the bra has a full size, plus enough size to choose the size of the underwear.

Another competitive area of the H&M: home series, including napkins, tablecloth and complete bedding.

Children's wear and children's accessories also occupy a large area.

There will also be plenty of room for beauty products in the autumn.

Recently, the latest H&M x Balmain cooperation series will also be on sale here.

The home space cooperation we heard will also become a reality.

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In the 2014 fiscal year, AEO's net income fell by 1%, and its sales decreased by 5% compared with the same period last year.

In order to improve its performance, in the autumn, the company launched the Don't Ask Why brand, mainly including the bare umbilical jacket, loose skirt, high waist shorts and soft pure color loose sweater, hoping to increase the consumption of young people.

At present, this strategy has worked.

In May 20th, AEO announced the first quarter quarterly report of the 2015 fiscal year, its net income increased by 8%, and sales increased by 7% over the same period.

The launch of "Don't Ask Why" is also aimed at coping with the impact of Brandy Melville, a new rival.

The styles of the two brands are very similar.

Italy brand Brandy Melville has entered the US market in the past five years. With its relaxed and simple style, it has become the first brand of American teenage women's wear.

"We are trying to make this brand reflect the trend of girls' dress.

In recent years, a comfortable knitted dress has been popular. We have established a long-term cooperative relationship with the Italy cooperation partners, providing cloth and some garments for each other.

We will also send teams to Italy to assist them in their work.

Chad Kessler, President of AEO company, said in an interview with Racked website.

Carter Harrison, a retail analyst, believes that AEO is in line with the needs of consumers. It can better compete with brands such as Forever21 and Zara through developing a simple fashion brand.

Although the brand needs further improvement, it can not be denied that the company has made a big step towards the right direction of development.

AEO has also increased its investment in social media such as Instagram to better contact key customers, enhance interaction, understand and meet consumer needs.

The launch of the "Don't Ask Why" brand has also been questioned and dissatisfied with some people. They believe that the brand's clothing size is single and has the tendency to convey inferiority awareness and body discrimination to women.

But for American Eagle, a single size means "fast". A style with a single size can be put into production only by a fitting procedure, which saves the tedious fitting process and enables the design to be realized faster.