Mobile Consumption Will Become The Main Driving Force For The Global Luxury Industry In 2015.

In 2014, the total income of the global luxury industry totaled 224 billion euros, an increase of 3% over 2013, and an increase of 4% after excluding the exchange rate effect.

In the first quarter of 2015, the growth rate of revenue rose sharply due to the depreciation of the euro, but the growth rate was reduced to only 2%-3% after excluding the exchange rate effect.

However, most of the major luxury goods groups fail to achieve this level.

According to the data, Gucci Gucci's revenue was fixed at the end of March.

The calculation fell by 7.9% on a comparable basis, much lower than the analyst's 3-6% decline. The first quarter income of the Kering SA (KER.PA) group's luxury goods department also recorded a 2.6% decline, which was the worst quarterly performance in recent years.

Louis Vuitton Louis Weedon belongs to LVMH Mo, t Hennessy Louis Vuitton SA (LVMH.PA) MOET & CHANDON Hennessy LV group fashion leather Department growth slowed down in the first quarter, only recorded 1% organic growth, less than 2% of market expectations.

At present, Chinese consumers have contributed more than 30% to the global luxury market, and have greatly promoted the pformation of luxury purchases from local consumption to tourism consumption, making the latter occupy 50% of the total global luxury consumption. In Europe, Barclays Bank of Barclays PLC (BARC.L) analyzed the data according to the Global Blue Global blue Union data, which reached 70%.

But for luxury brands, China, which supported the growth of the whole market in the past few years, ushered in a decisive moment in 2015.

On the one hand, under the influence of official anti-corruption and economic downturn, the growth of luxury goods in China has cooled rapidly, and all luxury brands are helpless. On the other hand, the drastic fluctuation of exchange rate and the difference between the pricing strategies and distribution channels of luxury brands in various markets make China extremely sensitive to price.

The positive outflow of consumers contributed to the revival of the luxury goods market in Western Europe and Japan and the rise of South Korea and Southeast Asian markets.

The report predicts that the Japanese luxury goods market will lead the rest of the world at 5%-7% growth rate this year, significantly faster than the 1% in 2014, because it has become the number one tourist destination for Chinese tourists, only in February this year.

The number of Chinese people surged by 160% over the same period last year.

Europe is also benefiting from the depreciation of the euro, which will achieve a relatively rapid growth of 3%-5% (up 2% last year), mainly driven by the expenditure of Chinese and American tourists in the euro area.

Italy and Spain have rebounded in the euro zone. France also benefited from the appreciation of the Swiss Franc at the beginning of the year, but there is no sign of recovery in Eastern Europe. Russia will continue to shrink this year.

The overall performance of the Americas will be dragged down by the United States, and only 1%-3% growth will increase in the whole year (up 3% last year).

The appreciation of the US dollar has reduced the number of Chinese tourists in New York, Las Vegas, the west coast and Hawaii. The cold weather in the first quarter and the slow recovery of domestic high-end middle class expenditure also made the market unanticipated.

The Asia Pacific region is basically stagnant this year. It is expected to grow from -1% to 1%, which is further worse than last year's 3%.

Mainland China's annual revenue in pition is expected to decrease by 2%-4% compared with last year. Hongkong and Macao will be the worst in the region, and South Korea will benefit from it.

According to categories, shoes, handbags and other accessories and jewellery watches and other hard luxury goods will achieve a 4% growth. The two categories of clothing and perfume are expected to increase by 3%.

In 2014, accessories sales accounted for 29%, with a growth rate of 4%, of which footwear and men's clothing were outstanding; clothing increased by 2%; Mainland China had a larger impact on men's clothing; hard luxury goods also grew by 2%, accounting for 22% of the overall sales of luxury goods; 20% of the perfumed cosmetics were flat with 2013, and cosmetic products performed better than perfume.