PRADA Prada'S Headquarters To Move Into The Old Villa?

Rong Zongjing's former residence is commonly known as "the old residence of Rongshi". It is one of the few top luxury houses in Shanghai, and also a cultural relic protection unit in Jingan District.

If you have time to visit North Shaanxi Road and Nanjing West Road in Shanghai, you will see such old Shanghai houses: most of them are located in Jingan District, which are reinforced concrete structures, with rich forms and typical Western characteristics.

Jingan District is the smallest District in Shanghai, with only 7.62 square kilometers. However, it has gathered many celebrities' former residences. These old houses have different properties and property rights, some have become private houses, some have been residing in later generations, and some have become offices of the company.

Back in May 2014

On the political and political website, there is such a message: "fashion brand PRADA will be stationed in the former residence of Rong Chung Jing (the old residence of Rongshi), and they have offered a plan to open the old house to the public and visitors."

China told reporters that the project is the direct cooperation between the Milan and the government of the company, the long lease is signed, the process may be through the PRADA cultural foundation, after the repair, the old house will be used at the present time is not clear, the staff are still in Nanjing West Road's Heng long square office.

This is not the only company Prada has in Shanghai.

Reporters in the country

It is seen that about 12 companies in Shanghai are related to Prada. The Prada fashion business (Shanghai) Co., Ltd. was first registered. Its registration time was October 31, 2005, and its shareholders were PRADA ASIA PACIFICLIMITED, and its nine branches.

In fact, this is not the first time that PRADA has shown interest in Chinese culture. As early as the 2005 Venice International Film Festival, the PRADA culture foundation held a joint campaign to uncover the history of Asian films aimed at restoring and recreate the classic Asian films.

The PRADA foundation was founded in 1993. It collects artworks, exhibits, and is active in contemporary art circles. On the PRADA side, the art foundation is run independently.

In May 9th, the foundation opened at the new headquarters in Milan. The construction of the headquarters took ten years to set up the exhibition hall, bars and theaters. Miuccia Prada once said, "over the past 20 years, we have held exhibitions around the world. My husband thinks it is time to do something permanent in Milan."

In 2014, Prada had a tough time.

The Asia Pacific region has been a key market for PRADA, where sales accounted for 36% of Prada's total sales, but Prada's sales in the Asia Pacific region dropped by 3% due to factors such as anti-corruption and overseas purchasing.

The global luxury market is weak, and the net income of PRADA's global business has also declined by 28%.

It is not yet known whether they are repairing the Shanghai villa and whether they are related to their strategic change in China.