Yang Hexiong Talks About The Road Of Strong Textile Industry
This year, the Chinese garment industry will usher in a historic opportunity, and it will also be a challenge that has never happened before.
The arrival of the "Internet plus" era, which is looking forward to a long time, will once again encourage the Chinese garment industry to move towards a garment power through adjustment and upgrading.
The Internet plus "era" announced the arrival of the liberalization of world garment trade and the timing of global advantageous resource allocation. Facing the historical opportunities and challenges, the Internet brings great opportunities to the textile industry.
Vigorously promoting the integration of the Internet, information technology and textile industry in the textile industry can greatly enhance the level of collaborative innovation, precision manufacturing and meticulous management in the industry, optimize the supply chain, and promote the pformation of the textile industry to high-end, intelligent, green and service-oriented, and accelerate the pace of building a manufacturing power.
The Internet will promote the extension of textile manufacturing to service.
In the process of popularization and application of the Internet, textile enterprises can integrate their own experience and derive suppliers of information systems and systematic solutions, forming new growth points for enterprises, and providing better services for enterprises to expand their core businesses.
The textile industry has made significant progress in the Internet application. The digital workshop, intelligent energy management and control system, and the deep interaction between brand enterprises and consumers have brought new opportunities for the pformation and upgrading of the textile industry.
However, China is a big country of garment production, a large consumer country and a big exporter in the world. But China is not yet a strong garment country.
The independent brand and cultural influence of China's clothing industry is far less than that of Europe, America, Japan and Korea.
In the global market, "
Made in China
"Buried at the bottom of those gorgeous, expensive brands.
While we get some beautiful data, foreign brand enterprises have gained substantial profits.
We are committed to fostering international competitiveness.
Original brand
It is the only way for China's garment industry to go to the world. The technological innovation and brand building of China's garment industry has become an important breakthrough in the process of internationalization of China's garment industry.
Therefore, China
clothing
It is no longer the development of quantity and scale, but has changed into value driven and connotative development.
Not to be bigger, but to be strong.
So as to enhance our creativity and creativity.
And this strong need for the next 10 years, 20 years or even a hundred years of struggle, more needs the efforts of more Chinese costumes to achieve.
With this conviction, we firmly believe that Chinese clothing is not far away from the world.
Yang Hexiong, Deputy Secretary General of Gansu clothing association, said that China has strong clothing production capacity and huge domestic demand market, and has processed a lot of low profit clothing products for the whole world. However, in the domestic market, foreign brands processed by us are all the main players in the Chinese market. It is hard to see Chinese brands that can compete with international brands. Tens of thousands of young designers enter the clothing industry every year, but many clothing companies are still beset by the lack of design talents.
Fashion design is the soul of product and brand. To make a brand strong, we must make strong design. Innovative design is the inevitable choice to enhance the quality, enhance the added value of the product and enhance the overall competitiveness of the brand.
We must follow the overall trend of China's manufacturing of 2025 and "Internet +", and the textile industry will focus on intelligent manufacturing and vigorously promote Internet applications.
Looking at the general trend of clothing consumption in the world, with the progress of society and the development of economy, the warmth retention function of clothing is gradually weakening, and the increasing pursuit is the spiritual pursuit, the embodiment of the value of life and the expression of consumers' understanding and attitude towards life with the characteristics of fashion.
People are no longer satisfied with the past and the present. They are more interested in pursuing the future.
This is the trend of the times for enterprises and industries.
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