Revelation Of Thirty Years' Growth Of Changshu Garment City

Clothing city is undoubtedly a "golden signboard" of Changshu.

After nearly 30 years of development and construction, garment city has become the largest clothing and apparel market in China.

This is a process from scratch. It is also a process of continuous exploration and innovation by Changshu people. It not only successfully created an international modern clothing city, but also promoted and influenced the economic development of the city. Many successful practices deserve careful consideration and reference, providing valuable experience for building a strong market for clothing and clothing.

Revelation 1 leads the pformation and upgrading of textile and garment industry with clothing city.

Industrial competitiveness is the core of urban competitiveness, and the future of industry is related to the future of the city.

The textile and garment industry is one of the three largest billion industries in Changshu, with more than 3500 existing production enterprises, 550 of which are above Designated Size, and the annual sales revenue exceeds 70 billion yuan.

Changshu down clothing and men's clothing output ranked first in the country, of which the down jacket accounted for more than 40% of the national output, men's clothing accounted for more than 20% of the national output, more than 13000 brands, including 11 well-known trademarks, 35 famous trademarks at the provincial level, and 70% of the brand direct battalions.

However, the clothing industry in Changshu still faces problems such as low product quality and low quality, serious homogenization of products, weak brand awareness, and confusion of price system.

The clothing city is developed from the "shop front factory" mode. The garment industry and garment city have the advantages of integration and complementary, and the activities of clothing city as carrier and prefix are more and more.

Practice has proved that to build a strong garment market, we must give full play to the role of "weathervane" and "barometer" in garment city, adhere to the road of market driven industry and industrial upgrading, and promote and promote the pformation and upgrading of the entire textile and garment industry, so that the industrial level will become more high-end, the industrial cluster will become more scale and product additional, it is worth further improving.

In particular, we should give full play to the platform role of Changshu menswear index released by China, and promote the development mode of Changshu garment industry from quantity growth and price competition to R & D design and brand innovation. This will help garment enterprises better integrate into the global economy, enhance the value and competitiveness of Changshu men's clothing products, gain the right to speak in the international market, and start the brand of "Chinese men's wear in Changshu".

Revelation 2 provides strong impetus for the development of the garment city with market-oriented reforms.

Changshu garment city is accompanied by "

"Emerge as the times require", and conform to the great pioneering work of farmers in circulation and marketing.

Without deepening reform and opening wider to the outside world, there will be no prosperity of the garment city today, and there will be no development of the garment city today.

It can be said that the intensity of reform and innovation directly determines the speed of the development of the garment city.

Practice has proved that to promote the development of the garment city, we must continue to hold high the banner of reform and innovation, let the market play a decisive role in the allocation of resources, draw lessons from the experience of advanced regional market construction, draw on the actual situation of the garment city, further clarify the overall development thinking and positioning: develop the target, create a world famous clothing city; market positioning, based on the domestic and international; grade, brand, mass; variety positioning, specialization and serialization; paction mode, consolidate the entity market, expand the emerging market, and vigorously develop e-commerce; in the development, we should abide by the five principles, namely, "government led, market operation, optimization platform, reform and innovation, perfect matching".

According to the overall development idea and orientation, we should speed up the research and formulation of development plans, refine and implement specific measures, and strive to make the garment city more prosperous and prosperous, and the effect of enriching the people is more significant.

The garment city of Changshu has become a market from the rural areas, and has become a city from the market.

In the process of pforming rural areas into cities, various problems arise, such as vehicle congestion, crowd congestion, uncoordinated regional landscapes, unauthorized construction of commercial areas, illegal occupation of land and so on.

The root of these problems lies in the lack of understanding of the integration of production and city and the lack of their own institutional mechanisms in the process of the construction of the garment city.

Practice has proved that to promote the pformation and upgrading of garment city and create a strong garment market, we must seize the opportunity of integration of new urbanization and urban and rural development, further optimize the planning of shopping malls, optimize the layout of pportation, and effectively.

To overcome the arbitrariness and compromise of market development, give full play to the role of planning and resource allocation, and promote the sustainable and healthy development of the clothing city; further tap the cultural resources, create a shopping environment, build a cultural shopping mall, build an industrial brand with clothing culture as the main body, modern business travel as the support, and creative design as the theme, and turn the garment city into a cultural attractive and attractive space with rich culture and fashion characteristics; further optimize the management mode of the mall, attach importance to the construction of information infrastructure and digital urban management platform, and comprehensively enhance the level of intelligent, scientific and refined management of the city, so as to enhance the reputation and influence of "fashion capital and shopping paradise".