ZARA Has Not Yet Planned To Enter Guizhou Province.

Recently, a number of commercial real estate projects in Guizhou announced that ZARA has signed a contract with its project and will enter the Guizhou market soon.

According to the news release, the Huijin center in Xingyi, Qianxi, Guizhou Province, has been cooperating with ZARA, the world's fast fashion leader. In April 2nd, the ZARA executive director inspected the Butterfly Valley Project in Kaili City, Qiandongnan Province, and selected it as "Kaili city" in the first station of Guizhou Province in April 2nd.

On the above two news, the journalist verified ZARA China through mail, and ZARA China also made a brief reply to reporters' questions:

ZARA in reply to China's e-mail, said: in the short term, ZARA has not opened a new store in Guizhou.

Viewpoint: ZARA is the four fastest fashion brand in the world: ZARA, H&M, UNIQLO, GAP and so far the only brand that has not yet entered Guizhou. In recent years, a number of department stores and shopping center projects in Guizhou have claimed that ZARA will enter their projects, but they are proved false after all. This is also a great wonder of Guizhou's commercial real estate sector in recent years.

Reporters believe that ZARA has not yet planned to enter Guizhou Province, the main factors are as follows:

1.ZARA's lack of confidence in the Guizhou Market: according to statistics released by the State Council in 2014, the total amount of GDP in Guizhou in 2014 ranked twenty-sixth in 31 provinces, autonomous regions, municipalities and regions. The average GDP in the province ranked the bottom first in all provinces, municipalities, autonomous regions and regions, which is faster than other three brands, and the price of ZARA is higher. Target group Incomes and consumption demand higher. Although Guizhou's economic growth has been rapid in recent years, its overall consumption and economic development level is still weak, so ZARA still has a wait-and-see attitude towards entering the Guizhou market.

Two Guizhou Province The regional political and economic imbalance is remarkable. As the capital city of Guiyang Province, the economic development level of Guizhou is far ahead of the province, which may meet the demand of ZARA for the market, while the economic development level of other cities and regions is still low. For ZARA, the market in the province is limited to Guiyang, and it can not be settled through market subsidence and dilution. It is difficult to accept the high input and low output.

3. lack of suitable property support: ZARA In the development of the Chinese region, priority will be given to the property located in the core business circle of the city, with a high level of hardware and a concentration of young consumer groups, such as the first ZARA in Sichuan Province, the famous Chunxi Road pedestrian street in China and Chongqing, the first Chongqing pedestrian street in the University surrounding Shapingba. At present, there is no new high-end shopping center in Guiyang's traditional core business circle: the big cross - fountain business circle, and Guiyang is also lack of the obvious area of the aggregation effect of young consumer groups, so it can not meet the needs of ZARA for commercial property.

As the leader of fast fashion brand, 4.ZARA has brought the word "fast" to the extreme. It takes only fifteen days from product design to finished product distribution. In order to meet the demand of "fast", ZARA attaches great importance to the ease of logistics. Due to geographical and historical reasons, logistics facilities in Guizhou are relatively backward, slow logistics and high cost, which can not meet the stringent requirements of ZARA.