South Korea'S Clothing Shed Seize The Electricity Supplier Channels

The fast fashion clothing brand Han Du Yi house has been officially stationed in suning.com recently. It is the first official suning.com flagship store. Apart from launching a 3 day discount event during the opening period, there will also be new launches.

In addition,

It is revealed that the original designer brand will be officially settled in suning.com next month.

This year, suning.com has been claiming that it will bring

As a key point of force, department store products are attracting investment in clothing category, and will be targeted at TOP brands which are concerned by consumers.

The entry of Han Du Yi house is nothing more than a tonic for suning.com.

Through a set of data, we can see that in 2014, the total turnover of Han Du Yi House reached 1 billion 570 million, which was won by Tmall.

Trade volume first, the day of the double 11 Korean dress house flagship store sales more than 199 million yuan, the first place in women's clothing category, more than second uniqo more than 60 million sales performance.

In addition to vigorously introducing clothing brands, suning.com is also arranging a big move recently, according to its insiders, suning.com will launch a clothing sale channel, and vip.com will face new competition pressure.

Up to now, the Korean companies have successively settled in Jingdong, Tmall, Dangdang, suning.com, Juhuasuan and other platforms, occupying the majority of e-commerce giant channels.

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UNIQLO plans to sell summer bathrobes in 14 countries in June 8th.

The bathrobe is made of Japanese traditional colors and patterns, inspired by paintings by Takeku Yumeji and Nakahara Junichi.

Although China is not on the list, UNIQLO is still earning a lot of attention among domestic female students through micro-blog and other media platforms.

This excitement will almost cover up an important strategy of UNIQLO: it is intended to attract more men's attention than those who are shocked.

"We will place male consumers in the first place rather than the second place."

Steven Sare, sales director of UNIQLO, told Business Insider.

At the same time, he said that although UNIQLO's competitors (fast fashion brands) were trying to win more female customers, half of UNIQLO customers actually were male.

Moreover, the average consumption of men in the store is higher than that of women, which is why UNIQLO chooses to focus on the male market.

Why does UNIQLO attract so many male customers? Recently, Business Insider has made a survey and found the following results: first, UNIQLO has been providing simple basic clothing, as Takizawa Naoki, director of brand design, said, "consumers need more functionality than the trend."

Male consumers tend to be less sensitive to fashion. Clothes that are simple and easy to build are more suitable for them.

Secondly, male consumers are more concerned about the material of clothing than design, which is what UNIQLO likes to talk about "technology stories".

It claims that UNIQLO's proprietary thermal conductive fabric Heattech is co developed with Japanese companies supplying carbon fiber cloth for Boeing 787. Ryui Masashiya, the founder of the brand, said that summer loved its own brand of AlRism cool underwear because it was very cool and comfortable.

High cost performance is also an important reason why UNIQLO is very popular. Let's take a look at the conventional clothes sold by UNIQLO in China, 79 yuan for UT in summer, 499 for light down clothing in winter, and for 299 in spring and autumn.

Finally, the survey shows that UNIQLO attaches great importance to monitoring big data and will do a lot of Market Research for customers.

When interviewed by Business Insider, male consumers said: "UNIQLO's clothes are more customized than other brands."

These male clients are more likely to help UNIQLO accelerate internationalization.

In an interview with the media, Ryui Masa, founder, said he hoped to expand the European and American market by attracting male customers.

The development of UNIQLO in the European and American markets is not smooth.

In the 2001 year of the year, UNIQLO opened its first overseas stores, opening 3 in the United States and 21 in the UK, but all of them were small and located in the suburbs.

In the end, three stores in the United States went bankrupt, and most of them in the United Kingdom were hard to manage.