Make Down Fabric Into Tailored Fabrics.

The traditional down jacket usually has a down filling process, making it particularly troublesome.

The Shaoxing fool Textile Co., Ltd., located in the Keqiao creative base, has stitched down the down flakes and fabrics through design creativity.

At the Spring Textile Expo held recently, the idea of "idiot textile" attracted the attention of many garment enterprises all over the country, and many garment enterprises also placed orders on the spot.

Not long ago

On the one hand, the idiot textile company launched a very attractive cheongsam: unlike the ordinary summer cheongsam, it is a down dress that is suitable for winter wear.

But there is no feeling of overstaffing.

The feather down inside is a friend of mine.

Up to 80 - 90%, they can be cut directly, and the down will not run out.

Jia Lingling, the head of the fool company, said that for different areas of clothing application, the technology of fabric development, flower design and computerized quilting design should be integrated to create a special down cut fabric that can be directly cut. At the same time, it will be selected for clothing companies to combine the effect of garment production.

First of all, this cheongsam is the Beijing lady's cheongsam house.

The other side asked the fool textile company to help design 200 meters of different types of flowers and color can be directly tailored down fabric, used to make winter down cheongsam.

A creative garden enterprise in Hangzhou also agrees with the creativity of the fool company. It requests the fool company to combine silk fabric and feather quilt and make it into a special tailored feather silk to design a fashionable dress for a literary and artistic fan.

It is understood that in just 3 days of the Textile Expo, the company has undertaken more than ten garment companies' design services.

"In fact, it is not that clothing companies do not know creativity, but that they find it troublesome.

We use the resources of the light textile city to integrate the relevant technology and clothing of the whole chain to provide them with a package of services, which greatly facilitates customers and finds a way out for themselves. "

Jia Lingling, the head of the company, said: "creativity is actually a service. Only customers are convenient and satisfied, can they have their own development prospects."

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In the 80s of last century, functional clothing came out in large numbers, such as massage clothing, magnetic therapy shoes, semiconductor stockings and other health care clothing. It also had clothing such as bactericidal clothing, sweatshirt, wet clothing, and other safety clothing such as shark bathing suit, insect killing clothing, luminous clothing and reflective clothing.

A few years ago, there was also an automatic thermostat with "tubular synthetic fibers". According to the change of temperature, the thermal expansion or cold contraction of the solvent in the tube would change the distance between the tube and the tube, and finally achieve the purpose of changing the temperature perception of the human body.

As the most advanced form of functional clothing, smart clothing is regarded as the "ultimate" wearable device.

If technology is the engine of the continuous innovation of functional clothing, the positive reaction of the market to the concept of "technology + clothing" is the driving force for its rapid development.

In the past ten years, the annual growth rate of outdoor products market has exceeded 47%. Last year, the total retail sales of domestic outdoor products exceeded 10 billion yuan, and the average unit price of outdoor products was also close to 500 yuan.

Under such a huge market increment, the functional clothing known for its professionalism has also brought considerable profits to outdoor sports brands, and even data show that the overall gross profit margin of outdoor clothing brands in 2013 is close to 50%.

As consumers' cognition of functional clothing deepened, their consumption habits are changing.

Taking skin windbreaker as an example, according to the survey of China limit Internet, the search index of skin windbreaker has decreased significantly in the past two years, but the sales volume has not been affected during the same period, but it has been greatly improved.

Before choosing the skin windbreaker, the key words searched by the search engine also changed, and the brand became the focus of attention.

When brand and fashion become more and more important, it is not difficult to understand why many popular sports brands and fast fashion brands are competing to test the functional clothing market.

For example, a few days ago, GAP group's brand Old Navy was handed out from top executives and senior designers of professional sports brands such as Nike, Adidas and The North Face, which helped to subdivide the brand into different types of functional sportswear.

In any case, for functional clothing, the era of "gimmick making" is over. Rational consumers are more sensitive to the functionality and the price.

If we want to become a "Star" in the market, we must rely on the added value of "functional" clothing.