CONVERSE Is Preparing To Set Up 12 Recording Studios Around The World.

In order to attract the attention of the tide people, CONVERSE never left any strength in talking about literature and feelings.

Music in the eyes of this brand is a carrier of feelings.

As early as July 2011, CONVERSE set up a music recording studio called Converse Rubber Tracks in Broolyn, New York. It has provided free recording music for more than 900 young bands or musicians so far.

Nowadays,

We plan to extend the recording room to all parts of the world.

CONVERSE said publicly, its second

It will be admitted to the American city of Boston in July this year.

Just in the early May, CONVERSE moved its global headquarters in Dover, Bei'an, Massachusetts, to the Charles River in Boston.

The location of the second Music Studios is located in the headquarters building with an area of 20 thousand square meters.

But this is just the beginning of the brand strategy of CONVERSE music studio.

According to the Wall Street journal, CONVERSE is also planning to open 12 recording studios in 8 cities around the world.

At present, the company has identified some sites, including London monastery street, Lufthansa, Berlin, Atlanta, Australia, Sydney, Iceland Reykjavik, Canada Vancouver, the United States Losangeles, Brazil Rio De Janeiro and Jamaica Jamaica.

Up to now, there has been no sign of China and other Asian countries in the site selection.

"Four years ago, we opened the first permanent CONVERSE rubber production studio in Broolyn. It worked very well.

Our desire is to further develop this activity so that musicians worldwide can have the chance to realize their music dreams. "

Jade Lewis, director of CONVERSE's global music market, said in an interview with Forbes, Jed Lewis.

CONVERSE said that the studio will use the most professional recording equipment and recording guidance to provide free recording and music production opportunities for young musicians.

The recording studios are expected to be put into operation in September.

"We are delighted to welcome music artists from all over the world to CONVERSE's studio to provide them with extraordinary musical experience."

Jade Lewis added.

Although there is still a period of time away from September, CONVERSE has begun accepting applications for recording studios.

Since May 26th, no matter where or where the applicant is, what is it?

As long as 18 years old, you can submit a registration application on CONVERSE's official website.

Due to the large number of participants and limited places, CONVERSE encourages applicants to submit relevant music works.

At the beginning of July this year, the first selected musicians will receive the notice of examination and approval, and the recording studios arranged in advance will be available in September.

CONVERSE said that in addition to the free use of studios, most of the road toll will be borne by the company.

As for the participation procedures of pnational youth from China and other countries, there is no clear explanation for CONVERSE.

In fact, in September 2014, CONVERSE's rubber production music activities briefly came to China.

At that time, CONVERSE launched a brief studio program in five cities such as Shanghai, Chengdu, Kunming, Xi'an and Beijing to help local young musicians.

Taking Shanghai as an example, through a series of screening, 7 bands received a one day recording opportunity and were personally guided by Hector Castillo, the award-winning well-known music producer in New York.

In addition, in recent years, CONVERSE has held various music festivals and music competitions in China and many other cities around the world in order to create the leading image of classic canvas shoes.

Old CONVERSE's canvas shoes are often associated with rock and roll music, including the nirvana band, Avril and other famous rock musicians of all ages, who like to wear canvas shoes.

In order to satisfy young people's admiration for music and idols, since 1970s, CONVERSE has timely launched canvas shoes with commemorative styles of musical stars and bands, which has a musical cultural symbol.

It is also a consistent practice of Nike, the parent company, to fill the culture and life attitude of the product.

As early as in 1980s, the racial discrimination of African Americans was serious. At that time, Nike launched the idea of "sports is the most equal arena".

In the early days of Michael Jordan's fame, Nike portrayed an encouraging image of "striving to get out of poverty" in its advertising films, even though Jordan was a child born into a middle-class family.

Nowadays, Nike often uses the image of sports stars to pmit the brand culture, of which Liu Xiang is a good example.

In addition, Nike's "just for the better" fitness campaign launched in the female consumer market is constantly instilling a self-motivated attitude towards women.

This series of cultural shaping is helping Nike increase the brand loyalty of target consumers.

Therefore, since the acquisition by Nike in 2003, CONVERSE has followed the "boss" step in the cultural shaping level.

Nowadays, this brand strategy has brought many positive effects - at least those young people who love music and rock and roll like to wear a pair of canvas shoes.