XTEP Group Will Launch Intelligent Products In The Second Half Year

XTEP yesterday's stock price touched 3.15 yuan, once fell to 2.98 yuan, closed at 3.03 yuan, the adverse market fell 2.3%.

After clearing inventory, the mainland sporting goods industry began to turn to intelligent products.

XTEP international chairman Ding Shuibo said recently that when positioning and developing fashion sports products, the group will return to the basic sports, including the launch of intelligent products in the second half of this year.

XTEP first quarter of this year

Recorded in the number of units increased, Ding Shuibo believes that the mainland

The adjustment period of the industry has been completed. With the support of the national policy, a nationwide campaign of participation has been launched, which is conducive to the whole industry.

He continued that sales in the same store during the "May 1" holiday exceeded the first quarter.

Ding Shuibo added that orders for the fourth quarter of 2015 recorded a slight increase in the number of units, mainly due to changes in the sales structure, and the terminal retail discounts fell from about six to thirty percent off in the past, to 25% off to twenty percent off, and the discount of agents was maintained at about 65% off.

For the two wholly owned Affiliated Companies, with the internal idle cash to

Buying 450 million yuan of financial products, Ding Shuibo said that the group deposits billions of yuan in cash in the mainland bank, and it is also normal to invest in financial products under low interest rates.

He Ruibo, chief financial officer, added that, taking into account risk management, the expected return rate of the guaranteed financial products is 6.5%, which is higher than that of bank deposits.

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Traditional clothing enterprises have experienced value reconstruction in the internet background. Leading enterprises are expected to rely on traditional resource endowments plus the Internet to achieve leapfrog development under the dual wheel drive.

After years of development, clothing has become the first category of China's online shopping market, accounting for 21.5%. In 2014, online trading scale was 615 billion 300 million yuan, an increase of 40% over the same period last year, and the industry's online penetration has reached 23.6%.

In view of the non standardized characteristics of clothing products and the customer's experience consumption demand, offline channels are indispensable.

Therefore, online and offline integration has become the trend of the industry. The 020 mode is adopted by most enterprises.

Among them, brand clothing enterprises have innate resource advantages in developing online channels.

First of all, over the years advertising and penetration, brand still has endorsement value in consumer purchase; secondly, long-term deep tillage of enterprises has integrated advantages in the supply chain; besides, brand enterprises have offline channels, and their own stores provide consumers with experience consumption places, so as to achieve seamless connection between online and offline businesses.

The growth rate of brand enterprises will be accelerated under the impetus of the Internet.

In the era of Internet, brand iteration is quickening, development and growth cycle is shortened, and replication ability is stronger.

Huatai Securities believes that the logic of investment in traditional clothing industry mainly determines the growth potential through the single market capacity and the potential of channel extension and expansion, and the Internet is changing the Growth Logic of the existing brand enterprises, mainly looking at the underlying capabilities of enterprises, such as the integration ability of online and offline, the right of supply chain discourse, brand operation capabilities and product design capabilities. These low level advantages can be quickly copied to different brand areas, and the Internet can get faster growth than the early ones.