Tianhong Shopping Convenience Store Development Speed Up

Data released by RET ruyd in April showed that department stores were closed from January 2014 to March 2015.

Among them, the most department store brands are Baisheng department store and Marsha general store, each of which is 5, followed by Ito Yang Hua Tang, the number of Customs stores is 4, and the department store brands such as Wangfujing department store, Zhong Du department store, NOVO department store and Baole department store are all related to the two or three line cities.

Shops in Beijing, Hangzhou, Qingdao and Tianjin are serious.

"The information on the outward release of Tianhong shopping malls is that the stores are continuous, and stop operations because of the stop loss."

An industry insider said frankly that in the context of general adjustment of department stores and the lack of a big improvement in the environment, such a move is understandable.

Insiders told reporters that

Basically, it is the right way to take the community department store mode, but there are some problems in the specific implementation.

"The problem now is that the stores are not very good," he said. "He used many local brands in Guangdong, which are not very hard."

Liu Hui, chief consultant of Beijing Hui Yi retail management consulting company, told reporters.

It is reported that Tianhong has visited Japan, the United States and other places, and thinks that the mode of community department stores is feasible.

"But one problem is that there are more proprietary brands in Japanese shopping malls.

It's bigger, but it's rainbow.

Quite a lot, the price is not as low as imagined, and the brand has no characteristics, so the characteristics of its community department stores are not obvious.

Liu Hui said.

Since 2014, Tianhong has been pforming its annual theme around "all channels", "turning losses into losses (shops)" and "providing services".

The industry said that the cost of its pformation would drag down its performance.

In the first quarter of this year, the business income of Tianhong achieved 4 billion 859 million yuan, up 10.49% over the same period last year, and realized net profit of 159 million yuan, down 11.99% compared with the same period last year.

The company has said that the meaning of convenience store for rainbow is to provide community services, enhance customer stickiness and the function of "last mile" service station under the online and offline service. It is an important part of community O2O.

Liu Hui told reporters earlier that the location of convenience stores is not simple, and the demand for supply chain is also very high, and how the future development is not easy to say.

For the decline of performance, Gao Shulin, managing director of Tianhong shopping center, has said that the short-term profit decline is not terrible.

Apart from the layout of the whole channel, Tianhong mall is also expanding its convenience store business. In the first quarter of this year, 3 Tianhong micro convenience stores were opened, and 5 new ones were added in 2014.

This year, Tianhong plans to open 100 Tianhong micro convenience stores.