Shaanxi Exhibition Center Creates A Modern Business Model With Multiple Units.

Since the development of Shaanxi's clothing industry, the professional market has gradually been away from the state of cheap goods and rough environment, especially in recent years, the professional market has undergone tremendous changes. Nowadays, regardless of the "Big Mac" mass shopping malls, the business model of "brand incubator", or the attraction effect of the fashion festival, the fashion industry of innovation mode is increasingly favored by consumers.

　　 clothing The professional market is an important garment. distribution channel 。 However, with the continuous development of the industry and the continuous penetration of new marketing, ordinary clothing wholesale stores have been unable to meet the needs of the market.

Located in front of the Chaoyang Gate, Huadong Wan Yue city occupies the core position of Changle business circle. "Regional support and maturity, shopping, education, health care, finance and so on," Wan Yue city brand leader. Tian Na Introduction, "we will display a new platform for the brand clothing at home and abroad for the year to show the new look of Chinese costume and Tang costume, and through the innovative clothing business mode, we will implement the national call for" mass entrepreneurship and innovation "to create a new business center.

The famous Yiwu international trade city is a successful example, attracting and spreading most of the small commodities. Its successful experience has made the exhibition center become the mainstream and direction of the future professional market.

Tian Na told reporters, "brand exhibition center + brand commerce flagship = brand clothing northwest wholesale exhibition trade headquarters" mode is the basic mode of Wan Yue City, "garment industry upgrading and transformation, and the lagging defect of professional market is increasingly prominent. With the continuous updating of science and technology, the development of transportation industry, the increasingly close ties between regions and regions, and the constant innovation of the Internet, the trade and Exhibition Center, which integrates display, negotiation, order and electronic commerce, is becoming an inevitable outcome of the upgrading of garment trading mode.

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In recent years, with the continuous changes of the international market environment and the increasing cost of production factors such as domestic labor force, the structural problems of China's textile industrial clusters have been exposed gradually: partial overcapacity, small and medium enterprises' innovation capability is not strong, the integration of industrial chain and cluster is not enough, the problem of disjointing between clusters is becoming more and more prominent, and the pressure of transformation and upgrading of industrial clusters is increasing.

It can be seen that many problems in the process of transformation and upgrading of industrial clusters refer to the supply chain construction of clustered industries.

The transformation and upgrading of Changshu can not be described as unpleasant. In recent years, remarkable achievements have been made in building a fashionable and distinctive regional brand. However, the pressure and challenges faced by the entry to the Internet age are no small.

Changshu is dominated by the clothing industry, with the majority of small and medium enterprises. In developed countries, textile SMEs often have the strongest innovation ability and the closest to the market. However, China's small and medium-sized enterprises are just the opposite. Most of them are the result of simple replication, and the homogenization of products is serious. When entering the new normal of high cost and slow growth, it is very difficult to survive.

This year, when China's economy entered a new normal, Premier Li Keqiang also proposed to encourage the public to start businesses and create innovations. This round of entrepreneurial wave that fits China's economy into a new normal is mainly aimed at the small and medium-sized enterprises, scientific research workers and university students. In essence, it is necessary to advocate the transformation of China's economy from factor driven to innovation driven.

Then, how should we break the homogenization competition of our textile and clothing SMEs? How to solve the problem? What ideas will the supply chain construction bring to the cluster economy?

Fu Guangwei first gave a vivid example: if branding arbitrarily choose suppliers, it is easy to cause price competition. But if a brand has stable suppliers, it can accurately convey its demand in design, quality and price to the supply enterprise. The two sides constitute a sound supply chain system, and most importantly, from the level of price competition, it is conducive to the growth of innovation.

In fact, the latter mode of operation is the epitome of supply chain alliance. In the supply chain alliance, enterprises share information and operate together to respond to market demand. In the Internet era, the key to success depends largely on whether it can respond quickly to market demand.

Fu Guangwei believes that SMEs lack information and lack the ability and power to innovate. Only when they are actively integrated into the alliance, will it be the only way to achieve innovation in the supply chain. "Enterprises only have to enter the supply chain system before they have room for survival and development. Without innovation, they can not be integrated into the supply chain, and they will be eliminated." Fu Guangwei said.

In depth analysis, now advocating universal innovation, the vitality of SMEs will be gradually released, from the perspective of supply chain, on the one hand, we should actively promote innovation, and more importantly, we need to sort out, integrate, and integrate fragmented innovation.

The so-called fragmentation innovation may only be confined to a narrow field rather than from a global perspective. It may lead to over innovation, industrialization and market demand. In fact, excessive innovation is not uncommon in the textile and garment industry.

Fragmentation of innovation can not make a company develop steadily, continuously and healthfully. Under such circumstances, the idea of integrated innovation is indispensable. Through integration in the industrial chain, the original isolated things or innovative elements can be linked in some way, cooperate with each other, promote each other, and respond to innovation results in every link, so as to have the possibility of industrialization.

"Only the highly integrated supply chain can support the collaborative innovation of the supply chain. In the future, small and medium-sized textile and garment enterprises must integrate into the supply chain and innovate in the supply chain, which is the key to the future development of the enterprise." Fu Guangwei once again emphasized this view.